美国论文代写：变革阻力

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美国论文代写：变革阻力

TR有限公司是一个中等规模的生产组织，计划在组织内部进行变革。董事会似乎对效率和产出的水平表示关注，最近一段时间以来，为了彻底提高效率，从根本上重组了部门的划分，已经做出了决定。本案反映了董事总经理、人力资源总监、财务总监和生产总监对实施变更的态度。这种变化正在实施，甚至不通知员工的成员，他们不关心通知他们，即使当它会导致装配线工人的影响。
变革的阻力
对变革的阻力已被确定为一个最重要的因素，可以影响与组织的变化，包括在该技术的新的创新，组织的新结构和新政策的成功。它已由毛瑞尔1996表示，大多数的组织变革实施的努力失败由于缺乏对变革的阻力。因此，抵抗变化是已知的成功或失败的最重要的因素之一。最近以来，对变化的抵抗一直集中在行为的反应上。按照Abolafia和Brower（1995），电阻是指一个特定类型的行动或行动（愚蠢，2010）。然而，Mael和Ashforth（1998）定义了电阻为反抗或作为或不作为故意行为改变（Burke，2011）。
管理者有责任推出主动的变化往往最终归咎于其他人由于失败发生在主动，而不是接受自己的角色在失败。有机会，员工会做同样的事情而非分配给试图在不改变对经理人，而不是自己（卡纳尔，2007）。成功应对阻力的主要因素是代表一种精确的方式变化的能力，描述在单个抗性相关的来源，并为选择和实施的策略，按照什么是适当的为解决和克服这种特定的来源。

美国论文代写：变革阻力

TR Ltd is a manufacturing organization of medium size that is planning to make a change within the organization. The Board of Directors seem to be showing concern towards the levels of efficiency and output, and since recent time a decision has been reached upon for radically reorganizing the division of assembly in persuading the increased level of efficiency. The case reflects the attitude of managing director, human resource director, finance director and the director of production towards the implementation of change. This change is being implemented without even informing the members of the staff and they are not concerned about informing them even when it will result in influencing the assembly line workers.
Resistance to Change
Resistance towards change has been identified as one of the most significant factors that can impact the success related to changes in the organization that include new innovations in the technology, new structure of the organization and new policies. It has been indicated by Maurer 1996 that majority of the efforts for implementation of organizational change fail due to the lack of resistance towards change. Hence, resistance towards change is known to be one of the most significant factors of success or failure. Since recent times, resistance towards change has been focusing on the reaction of behaviour. As per Abolafia and Brower (1995), resistance is referred to as a specific type of inaction or action (Daft, 2010). However, Mael and Ashforth (1998) have defined resistance to change as intentional actions of defiance or commission or omission (Burke, 2011).
Managers having the responsibility to roll out an initiative of change often end up blaming the others due to the failure taking place in the initiative, instead of an acceptance of their own role in the failure. There are chances that the employees will be doing the same thing while the blame is assigned for the attempts in failed change towards the managers, instead of themselves (Carnall, 2007). To successfully deal with the resistance, the major factor is the ability of representing the change in an accurate manner, for describing the sources related to resistance within the individual, and for choosing and implementing the strategies as per what is appropriate in order to address and overcome this particular source.

美国丹佛论文代写：市场营销

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美国丹佛论文代写：市场营销

目前在市场上的品牌地位是强大的，但它可以进一步改善，因为它是远离竞争的商店，如亚马逊。ASOS然而，有2013赚7亿5380万英镑的收益有2900万英镑的净收入。公司每年都在增加市场份额。该公司也致力于提高其国际销售额，这也是他们142%年度销售额增长2010的原因。（telegraph.co.uk，2011）不仅如此，该公司在2012开始在澳大利亚国际办公室。2013，在美利坚合众国有另一个办公室。公司目前拥有员工4000余人。
由于各种原因，公司目前的竞争对手地位很强。其中最重要的原因包括公司向客户提供的各种产品。ASOS已经想尽办法让客户高兴，这是他们有强大的客户基础的原因。公司不仅提供各种产品，还提供各种价格。这家公司的产品从5磅低到高达600英镑。这使得公司对他们的零售商。（ASOS，2015）
此外，从青少年到老年男女，公司的目标市场非常庞大。它涵盖了大量的人口统计以及运送到全球237多个国家。该公司还拥有不同的网站为每个国家和每月访问这些网站约1360万。（asosplc.com，2014）公司已经提供了大约50000的品牌客户和它幸福地把它们转移到其竞争对手的网站在某些情况下，项目不在公司的仓库。这使得公司出色的在休息。（euromonitor.com，2015）

美国丹佛论文代写：市场营销

Current Position of the brand in the market is strong but it can be improved even further as it is far from competing stores like Amazon. ASOS however, have earned revenue of 753.8 million Pounds in 2013 with the net income of 29 million pounds. The company is increasing its market share every year. The company is also concentrating towards increasing its international sales and that is the reason for their 142% increased sale for year 2010 than 2009. (Telegraph.co.uk, 2011) Not only that, the company opened their international office in Australia in 2012. In 2013, there was another office in United States of America. The company currently has more than 4000 employees.
Company’s current position against their competitors is strong because of various reasons. The most important of these reasons includes the variety of products offered by the company to its customers. ASOS have left no stone unturned to make its customer happy and this is the reason they have a strong customer base. Not only is the company provides a variety in its products, it’s also provides the variety in prices. The company has a product starting from as low as 5 pound to as high as 600 pounds. This makes the company real strong against their retailers. (ASOS, 2015)
Along with that, the target market of the company is very large starting from teenagers to old men and women. It covers a great deal of demographics as well by shipping to over 237 countries across the globe. The company also own different websites for every country and the monthly visit to these sites is approximately 13.6 million. (asosplc.com, 2014) The Company has offered around 50,000 brands to its customers and it happily diverts them to its rival’s website in case some item is not in company’s warehouse. This makes the company to standout amongst the rest. (Euromonitor.com, 2015)