美国塔尔萨大学论文代写： 网络平台评估
美国塔尔萨大学论文代写： 网络平台评估
由于评估是确定计划成功的重要途径，因此将采用多种方法评估沟通计划。为了衡量沟通计划的成功和进展，评估和渐进评估将根据以下各项目标进行。首先，为了评估公司是否实现了成为多服务的目标媒体公司在澳大利亚市场的中文语言片段中占有很大的份额，将会进行逐步的评估。这将通过衡量公司在可以建立的媒体平台数量的基础上的渗透率并利用社交媒体和其他在线媒体渗透。它的多重服务方面将根据受访者的多样性进行评估（Robbins et al。2011）。为了建立效率，通过社会平台的不断反弹将被利用。
其次，使用在线媒体与受众沟通，将根据通过微博和微信进行的互动次数来进行评估，这些互动是用中文与其他语言进行比较的。这是因为，这个计划针对华人社区，并推动网络媒体与其进行交流，这意味着使用他们熟悉的语言。
此外，评估公司是否正在响应受众的需求，将使用网络推广员（Net Promoter Score，NPS）工具来调查和评估这是否正在进行。为了确保结果的独立性和准确性，将签订一个独立的组织。在这种情况下的目标将是有55％及以上的NPS分数。
美国塔尔萨大学论文代写： 网络平台评估
Since an evaluation is a vital way of determining the success o a plan, a number o approaches will be used to evaluate the communication plan. In order to gauge the success and progress of the communication plan, assessment and progressive evaluations will be done on the basis of the various objectives as follows.To begin with, in order to assess whether the company is achieving its objective of becoming a multi servicing media firm with a high presence in the Chinese language segment of the market in Australia, progressive evaluation will be done.This will be done by gauging the penetration of the companyon the basis of the number of media platforms which it will be able to set up and penetrate using social media and other online media outlets. The multi servicing aspect of it will be evaluated on the basis of the diversity of the respondents (Robbins et al. 2011). In order to establish theefficiency, constant eedback through the social platormswill be utilized.
Secondly, the use of online medium to communicate with audiences will be evaluated on the basis of the number of interactions via Weibo and Wechat that are done in Chinese in the comparison to any other language. This is because, this plan targets the Chinese community and promoting the online medium to communicate with itstarget audience implies the use of the language that is common and familiar to them.
In addition, evaluation on whether the company is responding to the demand of its audience, the Net Promoter Score (NPS) tool will be used to survey and assess whether this is being done. An independent organization will be contracted in order to ensure the independence and the veracity of the results. The objective in this case will be to have an NPSscore of 55 percent and above.
