在媒体驱动的运动世界的罗斯认为，使用基于图标的符号和名人照片带来了血汗工厂的问题在个人身份政治领域（罗斯，1997）。购买衣服开始成为一种行为，定义了一个客户在经济与全球相互依存但这种努力将顾客的选择只可能发生在铺设通过文献研究，已透过媒体基础。因此，它成为重要的学习反“血汗工厂”活动人士的新理由可以突破注意示范与发展中经济体的散乱性劳动力的方式（罗斯，2009）。这是一种有效的方法，对那些不承担全部改变分散生产责任的知名组织进行加压。优先反血汗工厂人士因此罗斯应该借助公众让他们获得的权利和立法，为他们谋福利的一个清晰的观点。从反消费主义的人因此他们应该学习，多曝光机会可以获得相同的品牌，为了体现的劳动力，在这个全球化的世界存在的消费主义之间的关系的方法。另一个例子可以引用Naomi Klein的纪录片-没有标识：品牌，全球化和阻力。在纪录片导演描绘的标志是突出在这世界品牌的所有地方（小et al，2008）。然而，世界上最知名的品牌往往通过新教徒或积极分子成为反企业运动的目标。克莱因进一步指出，全球化是其中的方法组织发现利润不是由开发更多的产品获得了（外包给发展中国家以低工资的工人）但利润在于人，帮助客户采取不同的生活方式，同一品牌的创建。
In the world of media driven campaigns according to Ross, use of icon based symbols and photographs of celebrities has brought the issue of sweatshop within the personal identity political realm (Ross, 1997). To purchase clothes started to become an act that defines a customer in an economy with global interdependence but such an effort politicizing the choices of customers could happen only after laying groundwork through documents and researches that have been filtered through media. Therefore, it becomes important to learn from anti-sweatshop activists the way in which new grounds can be broken through attentive demonstration and linking with labor forces of unorganized nature in the developing economies (Ross, 2009). This is an efficient manner for pressurizing high profile organizations who do not take the whole change dispersal production responsibilities. The priority of anti-sweatshop activists therefore for Ross should be on drawing support from the public by letting them attain a clear view on the rights and legislations that work for their welfare. From the anti-consumerists therefore they should learn the way in which opportunities for multiple exposures can be gained on same brands in order to exemplify the relationships between labor forces and the consumerism existing in this globalized world. Another example can be quoted here of a documentary by Naomi Klein- No Logo: Brands, Globalization and Resistance. In the documentary the director depicts logos to be prominent at all places in this world of brands (Littler et al, 2008). However the best known brands of the world often become anti-corporate campaigns targets through Protestants or through activists. Klein has further argued that globalization is the method wherein organizations discovered that profit is gained not by developing more products (outsourced to workers taking low wages in developing nations) but the profit lies in creation of an identical brand for people that helps the customer to adopt different lifestyle.