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英国基尔大学论文代写:消费者行为

英国基尔大学论文代写:消费者行为

这个主题是基于观察和焦点小组。据观察记录的参与者,一个23岁的女学生步行约十五分钟步行进入商店购买食品和饮料项目。在焦点小组讨论中,学生们发现在校园里或校园附近有地方吃更方便,这样他们可以节省时间和精力。焦点小组的一位学生说:“在我去听讲座的路上,我顺便去了乐购,因为它在去大学的路上.”。在一个研究中发现,轻松方便是主要任务(Tom Deliens,2014)和学生抓住这些物品可以被迅速。
价格主题是基于观察,焦点小组和访谈。在观察过程中,探索,通常学生去特殊优惠。采访的参与者认为,价格几乎没有问题,因为他说“我也会考虑价格,但它不是真正的问题”
一些人认为,这是在家里吃便宜的焦点组分之间的相反。对于大多数的参与者的价格是一个重要的考虑因素选择食物,他们有没有时间,也愿意支付更高的价格的高品质食品为一体的学生说,“我愿意支付好价格如果质量真的很好”。根据研究生100%的关注价格而采购项目(Bela Florenthal,2011)。另一种看法是,学生缺少食物很好的部分,如果他们支付高价格,作为学生,“如果太贵的讨论,和部分的大小真的很小,我不想要它。因此,它必须平衡,如部分大小和价格。”
在一个研究吃大学生检查行为和他们分析,学生必然会付出更多考虑价格时,必须自己购买食品(Tom Deliens,2014)也认为,食品成本价格更健康。

英国基尔大学论文代写:消费者行为

This theme is based on observation and focus group. According to observation record the participant, a 23 year old female student took round about fifteen minutes by walk to get access to the shop to purchase food and beverage items. In focus group discussion it is evaluated that students find it more convenient to have some place to eat in the campus or near the campus so that they can save their time as well as energy. One of the student in focus group stated that “On my way to the lecture, I drop by the Tesco because it’s on the way to University”. In one of the research it was found that easiness and convenience is main priority (Tom Deliens, 2014) and students grab those items that can be warmed quickly.
Price theme is based on observation, focus group and interview. During the observation it is explored that usually students go for special offers. An interview participant was of the view that price hardly matters as he said “I will also consider price, but it’s not really matters”
On the contrary among focus group partakers some were of the view that it’s cheaper to have food at home. For most of the participants price was an important consideration while selecting food items either they have time or not and also willing to pay higher price for quality food as one of the student said, “I’m willing to pay good price if the quality is really good “.According to the research students pay 100% attention to price while purchasing items (Bela Florenthal, 2011).Another observation was that students want good portion of food if they are paying high price, as student described in discussion that “if it’s too expensive, and the portion size is really small, I wouldn’t want it. So, it has to be balanced like portion size and the price.”
In one of the research eating behaviour of university students examined and they analysed that students inevitably pay more consideration to price when they have to purchase their own food (Tom Deliens, 2014) and also believed that healthy food cost more price.