美国代写assignment：角色伦理问题

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美国代写assignment：角色伦理问题

这些人物中的每一个都面临伦理困境。该公司的首席执行官和首席管理层的高管都被要求进行火灾销售。这次火灾销售将有助于公司;然而，这种销售将导致鼓励客户购买有毒证券的交易者的声誉丧失。这里的每个首席执行官都面临着一个伦理问题，即公司应该如何得到保存，还是应该把贸易商甚至公司的声誉作为路由业务的一部分进行交易。
该公司首席执行官约翰·图尔德（JohnTuld）想出售出售的股票。然而，山姆罗杰斯反对这种火力销售。他警告这个行动的后果的负责人。火灾销售可能导致财务风险蔓延。公司将有效地结束与交易对手的关系，客户也将失去对公司的尊重。不过，首席执行官不想退出这个计划，因为这是他们处理这个问题的机会。只有山姆和中层管理人员关心和辩论情况的伦理。在最高层次的管理层，首席执行官希望为公司和与准备为他们工作的公司相关联的人员节省可能的费用。后一场景甚至表明沙利文在火药销售之后得到晋升，表明最大利益的原则被忽视，结果只有一些好处。

美国代写assignment：角色伦理问题

Each of these characters faces ethical dilemmas. The CEO of the company and the Chief Management executives are seen to want the fire sale to be conducted. This fire sale will help the company; however, the sale will lead to the loss of reputation of the traders who encouraged the clients to buy the toxic securities. Here each of the individual chief executive officer faces an ethical issue of should the firm be saved, or should the reputation of the traders and even the firm be traded out as part of routing business.Each of these characters faces ethical dilemmas. The CEO of the company and the Chief Management executives are seen to want the fire sale to be conducted. This fire sale will help the company; however, the sale will lead to the loss of reputation of the traders who encouraged the clients to buy the toxic securities. Here each of the individual chief executive officer faces an ethical issue of should the firm be saved, or should the reputation of the traders and even the firm be traded out as part of routing business. John Tuld, the CEO of the company wants to sell out the shares in the fire sale. However, Sam Rogers is against this fire sale. He warns the heads of the consequences of this action. The fire sale could result in a financial risk being spread out. The firm will effectively be ending the relationship that it has with counterparties and the clients will also lose the respect they have for the firm. However, the CEO’s do not want to back off from this plan, as this is their one chance to handle the situation. It is only Sam and the middle level managerial people that are concerned and debate the ethics of the situation. At the top level of management, the CEO wants to save what they can for the firm and those associated with the firm who are ready to work for them. A latter scene even shows Sullivan being promoted after the fire sale, showing that the principle of maximum beneficence was ignored, and only a few benefits as a consequence.

美国代写论文：欧莱雅品牌

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美国代写论文：欧莱雅品牌

欧莱雅品牌是法国在欧洲。 2012年欧洲欧莱雅市场规模为6,969万欧元。
人口
欧莱雅的人口通常为15岁及以上。它构成了X代和Y代，还有一部分婴儿潮一代。欧莱雅主要是女性购买产品。可以看出，欧莱雅的产品是由具有良好盈利能力的中产阶级的女性带来的。然而，宣传的欧莱雅产品是针对特定年龄段的。这是一种抗衰老产品，这些产品通常由年龄在30岁以上的女性购买
心理
该产品的心理学是想要看起来年轻的女性。他们想要看起来年轻，因为它给了他们一种信心和安全感。这些都是遵循健康生活方式的女性。
效益
根据客户从产品中获得的好处将客户分成市场的过程称为收益率。该产品的受益率被视为有针对性的部分。
使用率
使用率将是欧莱雅实际消费者的百分比。这是因为这是一种抗衰老产品，因此不能被所有人使用。
产品已经适当地定位。
该产品将创造一种产品，情感和持久的参与消费者。该产品将进一步创造心理上的吸引力。 Jane Fonda为了保持年轻而使用该产品将对目标受众进行尝试产品的心理吸引力。广告也变得更加清醒，以适应目标受众

美国代写论文：欧莱雅品牌
This L’Oreal brand is for France in Europe. The market size for the L’Oreal segment in France is € 6,969 M in 2012.
Demographic
The demographic for L’Oreal are normally aged 15 and above. It constitutes Generation X and Y and a small portion of the Baby Boomers. L’Oreal is predominantly a female purchase product. It is seen that L’Oreal products are brought by women in the upper middle class who have good earning power. The L’Oreal product that is advertised is for a specific age segment however. It is an anti-aging product and these products are usually bought by women in the age group of 30+
Psychographic
The psychographic for this product are women that want to look youthful. They want to look youthful as it gives them a sense of confidence and security. These are women that follow a very healthy lifestyle.
Benefit
The process of grouping customers into market segments according to the benefits they seek from the product is called the benefit rate. The benefit rate for this product is seen to be good for the targeted segments.
Usage Rate
The usage rate would be a percentage of the actual L’Oreal consumers. This is because this is an anti-aging product and hence cannot be used by everyone.
The product has been appropriately targeted.
This product will create a product, emotional and enduring involvement in the consumer. The product will further create a psychological appeal. Jane Fonda’s using the product in order to stay young would be a psychological appeal to the target audience to try the product. The advertisement is also mellowed down to a more sober form to suit its target audience

美国论文代写：索尼的商业实践

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美国论文代写：索尼的商业实践

索尼是一家领先于日本的电子商务跨国公司。增强的业务基本上是围绕电子产品（电视、游戏支持，冰箱），消遣，娱乐和金融服务。索尼是全球领先的电子公司之一。在本报告中，讨论了基于全球契约原则的索尼的两种业务实践。
商业实践的建议
索尼公司必须承担环境责任，对合理、合法的工作环境做出承诺，为临时工提供非凡的安全保障。为了在社会和道德上为利益相关者提供优质服务，索尼可以调整企业社会责任模式。
效益、风险和挑战的关键利益相关者如果这些建议的实施
这些行为守则将有助于指导和捆绑在索尼工作的所有利益相关者的活动和选择。它们将有助于确保健全的工作制度在每一个实用范围内的改进和使用，以筛选和监督因工作、义务奴役和贩运而确定的风险和问题。通过适当的行为守则和环境责任，索尼将能够满足所有内部和外部利益相关者，这反过来又有助于建立商誉和成功的组织。
总之，值得注意的是，每个组织都必须遵守其业务惯例中的全球影响原则，以确保长期的高质量业务业绩和成功。索尼在全球业务中的成功基于其有效的企业社会责任或环境责任，以及其遵循公司内部商业道德或行为准则的方式。

美国论文代写：索尼的商业实践

Sony is a leading multinational company that is in to electronic business, founded in Japan. Its enhanced business is basically centered on the electronic items (TV, gaming supports, fridges), diversion, amusement and financial services. Sony is one of the leading electronic companies that has its branches all over the world. In this report, two business practices of Sony based on the Global Compact principles are discussed.
Business practice recommendations
It is essential for Sony Company to have environmental responsibility (CSR), that make a pledge to a reasonable and lawful working environment and diagram extraordinary securities for transient laborers. In order to provide quality service to the stakeholders morally and socially, Sony can adjust the model of corporate social responsibility.
Benefits, challenges and risks for key stakeholders if these recommendations are implemented
These codes of conduct will help to guide and bind together the activities and choices of all stakeholders who work for and with Sony. They will help to guarantee the improvement and usage of sound working systems over every practical range that screen out and oversee risks and issues identified with constrained work, obligation servitude and trafficking. By proper way of following the code of conduct as well as the environmental responsibility, Sony will be able to satisfy all its internal as well as external stakeholders, which in turn helps in building the goodwill and success in the organization.
To sum up, it is noted that it is a basic requirement for every organization to comply with the global impact principles in their business practices so as to ensure a quality business performance as well as success in a long term. Sony’s success in its global operations are based on the its effective Corporate Social responsibility or environmental responsibility and in the way it is following the business ethics or code of conduct within the company.

美国阿灵顿论文代写： 奔驰的品牌核心

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美国阿灵顿论文代写：奔驰的品牌核心

值得注意的是，代表梅赛德斯-奔驰的三个核心品牌是豪华、品质和价值。在奢侈品方面，值得注意的是，该公司的产品时尚、精致，而皇家轿车的外观代表着奔驰汽车为其客户提供的核心奢侈品。在质量方面，梅赛德斯-奔驰汽车由于其强大的车身和结构，极具创新性，安全性，被称为阳性品牌。此外，梅赛德斯-奔驰汽车与价值相关，因为该公司负责客户的安全，并为他们提供专家解决方案。
利用雀巢品牌本质框架分析当前品牌
目标消费者：公司的目标消费者是上层阶级和富有的商人，他们希望拥有一辆汽车作为地位的象征。目前，该公司的目标是年轻的观众，因为汽车的刻板印象使它变得更复杂，以打破更年轻的人口，因为他们认为汽车车辆为“常规”和“为他们的父亲更多”。该品牌解决客户的问题，为他们提供一个坚固和高品质的汽车，耐用和豪华，以及。
产品属性：奔驰品牌的关键品牌属性，建议是优雅，良好的建设，精心设计，强大的，高信誉的汽车。
品牌个性：公司的品牌个性包括个人修养、安全舒适、品质持久的外在标志。
品牌效益：梅赛德斯-奔驰的好处是一个性能良好的汽车，是愉快驾驶和享有自己的声誉。
品牌颂歌
品牌口号可以被视为品牌核心方面的表现。一般来说，它包括三到五字短语，监禁的无可争辩的精神或坚韧的品牌定位和价值观和捕获功能，描述性修饰，情绪调节剂。梅赛德斯-奔驰的品牌口号是：服务意识，卓越和奢华。

美国阿灵顿论文代写：奔驰的品牌核心

It is notable that the three core brand aspects, which represent Mercedes Benz are luxury, quality and value. In regard to luxury, it is noteworthy that the product of the company are stylish, sophisticated and the royal appearance of the cars represents core luxury, which Mercedes Benz tries to offer to its customers. In context to quality, it is considerable that Mercedes Benz cars are highly innovated, safety and is known as a masculine brand because of their strong body and structure. Additionally, Mercedes Benz cars are related to value because the company take care of the safety of customers and offer expert solutions to them.
Analysis of the Current Brand using the Nestle Brand Essence Framework
Target Consumers: The target consumers of the company are upper class and rich businessman who wants to have a car as status symbol. Currently, the company is targeting a younger audience too as the stereotypes of the cars have made it complicated to break into a younger demographic as they view the cars vehicles as “conventional” and “more for their fathers”. The brand solves the problems of customers by offering them a strong and high quality car, which durable and luxurious, as well.
Product Attributes: The key brand attributes which Mercedes-Benz brand, suggests are classy, well-built, well-engineered, strong, and high-prestige automobiles.
Brand personality: The brand personality of the company includes the outside sign of individual accomplishment, safety and comfort along with long-lasting quality.
Brand Benefits: Mercedes Benz triggers the benefits of a well performing car that is enjoyable to drive and prestigious to own.
Brand Mantra
Brand Mantra can be regarded as the expression of the core aspects of the brand. Generally, it involves three to five word phrases that incarcerate the indisputable spirit or fortitude of the brand positioning and values and captures, function, descriptive modifier, emotional modifier. The brand mantra of Mercedes Benz is service-minded, excellence and luxury.