美国代写essay:乐高营销战略

美国代写essay:乐高营销战略

从乐高家族家族企业的案例来看,营销战略漂移使它在国际社会遭受营销损失。在其他企业投资于网络营销、CD-ROM游戏等的时候,乐高被视为战略漂变而被抛在后面。人们对他们的孩子使用的玩具类型控制得很少,在这样的时间里,乐高不允许使用互联网,而电脑游戏的发展受到了损失。在2000年初,乐高重新评估了它的策略,并将包括基于互联网使用和技术使用的营销。该公司已在1998遭受了巨大的损失,并重新引入营销战略支持从互联网和其他技术引进一年的利润在2002,和2003显示公司出售亏损31亿9000万,而不得不紧缩开支(郝林森,2011)。造成亏损的原因是,该公司在改进其营销战略时,不再关注传统的教育理念,即乐高以其知名度而闻名。乐高的核心理念是提供独特的定制产品,以满足不断变化的市场中的销售环节设置了其他竞争对手,乐高并没有专注于其强大的产品(郝林森,2011)。

美国代写essay:乐高营销战略
乐高试图改变这一失败的营销企图在2004时,该公司再次回到乐高现在正恢复到原来的概念。这种策略帮助乐高在过去的几年中,其净利润增加和更可持续的(郝林森,2011)。

美国代写essay:乐高营销战略

Marketing Strategic Drift as seen in the case of the Danish family owned business of Lego made it suffer marketing losses in the international community. At a time when other businesses were invested in marketing on the internet, CD-ROM games and more, Lego was seen to be left behind because of a strategic drift. People had less control on the type of toys that their children used and in such a time Lego not embracing the use of the internet and computer game themed

美国代写essay:乐高营销战略

development was seen to suffer losses. In the early 2000’s Lego re-evaluated its strategy and moved on to include marketing based on internet usage, and technology usage. The company had suffered huge losses in 1998, and the reintroduction of marketing strategy with support from the internet and other technology reintroduced one year of profit in 2002, and in 2003 the company showed a sold loss of 3190 million, and had to retrench (Hollensen, 2011). The reasons cited for the losses were that the company in revamping its marketing strategy had lost focus on the traditional pedagogical concept that Lego is famous for. The core concept of Lego is the unique customized product it offers, in changing marketing to meet the selling aspects set out by other competitors, Lego did not focus on its strong product (Hollensen, 2011).
Lego attempted to change this failed marketing attempt in 2004 when the company once again went back LEGO is now returning to its former concept. This strategy has helped Lego in the past years and its net profits have increased and have become more sustainable (Hollensen, 2011).

美国代写论文:机场规划

美国代写论文:机场规划

威胁:机场了解威胁,以便他们能够及时处理这些威胁是非常重要的。最大的威胁来自即将到来的竞争对手,这也将增加市场竞争。奥克兰国际机场可能面临的其他威胁可能是原材料价格上涨。价格的上涨会减少利润的边际。劳动力成本的上升也可能是威胁之一。机场是一个地方,与不同的人和很多的过程;因此它总是容易面临一些意想不到的问题(郝林森,2015)。另一个威胁可能是政府规章的改变,因为这将要求改变机场目前的运作程序。
对决策的影响:有事实上的内部和外部因素,由管理人员作出的决定起到非常重要的作用无疑。在作出决策时,管理者需要考虑所有的因素。例如,在规划机场发展的同时,决策者必须牢记机场的弱点。他们必须为研发部门制定计划,以确保机场能够应对即将到来的威胁,如激烈的竞争、价格上涨等。

美国代写论文:机场规划
在利用并购的机会,让他们记住有关的合作伙伴的质量是很重要的(Tsui et al,2014)。为了处理威胁般的意想不到的问题,他们可以决定从所有部门的人应该有足够的能力来处理各种问题建立一个急救专家成员的管理团队。因此,所有内部和外部因素都直接影响到经理们所作的决定。

美国代写论文:机场规划

Threats: It is very important for the airport to understand the threats so that they could handle them within time. The biggest threat would be from the upcoming competitors which would also increase the market competition. The other possible threats for Auckland International Airport could be rise in the price of raw materials. The rise in price would lessen the margins in profit. The rise in the labor cost could also be one of the threats. An airport is a place which deals with different people and lots of processes; hence it is always vulnerable to face several unexpected issues and problems (Hollensen, 2015). One of the other threats could be the changes in Government regulations, as it would require changes in the current functioning procedures of the airport.
Influence on the decisions: There is no doubt in the fact that the internal and external factors play a very significant role in decisions taken by the mangers. While making the decisions the managers need to keep all the factors into consideration. For example while planning for the growth of the airport, now it is important for the decision makers to keep in mind about the weakness of the airport. They must plan something towards research and development department in order to make sure that the airport would be able to handle the upcoming threats like tough competition, rise in price etc.

美国代写论文:机场规划
While making use of an opportunity of mergers and acquisitions, it is important that they keep in mind about the quality of the partner (Tsui et al, 2014).In order to handle the threat like unexpected problems, they could take a decision to establish an emergency management team of expert members from all the departments who should be capable enough to handle all kinds of problems. Hence all the internal and external factors have got a direct impact on the decisions taken by the managers.

美国论文代写:豪车市场

美国论文代写:豪车市场

在美国处于休眠状态的主要市场,该公司的豪华车部门考虑转向亚洲市场主要是中国,在迅速的新兴经济体在本地和出口市场的巨大潜力吸引了太多的关注。这份报告突出了什么奔驰可以提高在中国的业务,并对环境问题以及发展政策目前被中国市场(霍尔韦格、M.、太平、该2004)。在亚洲市场的最新发展是汽车行业中长期的发展,通过工业化国家逐步属性本地制造能力,与从美国进口的豪华车(诺兰,2001页)。

美国论文代写:豪车市场
针对奔驰的原因是它是“现代最具特色的经济区和现代性违背的结果”。这是一个由跨国公司控制的基本全球市场,甚至是全球环境灾难的主要提供者,因此,它们的环境后果标志着它成为分析的重要案例。尽管有证据表明公司正在采取新的步骤在制造实践种植环境可持续性协议(J.罗,2005)。如果是这种情况,它标志着一个转变已经发生在过去的十年中占主导地位的国际汽车市场的初步处理与环境可持续发展问题。外部因素,如国际基金会参数的作用和消费者选择的不同可能对转移程度起到了重要作用。然而,有人争辩说,公司并不是简单地对这些方面做出反应,而是通过改变业绩来预测他们,甚至对抗他们(诺兰,第2001页)。它还认为,与组织内的种族有关的内源性方面也在转变中发挥了作用。

美国论文代写:豪车市场

With dormant primary markets in United States, the consideration of the company’s luxury car division has turned towards Asian markets mainly to China, where the rapid emerging economy together with substantial potential in local and export marketplaces is grabbing much attention. This report highlights on what Mercedes can do to improve the business in China, and evaluates the environmental concerns as well as the development policies presently being followed by the Chinese market (Holweg, M. and Pil, F.K. 2004). The latest development in the Asian market follows a long-standing development in the automobile industry, through which industrialising nations progressively attribute local manufacturing capabilities, in contrast to importing luxury cars from the USA (Nolan, P. 2001).

美国论文代写:豪车市场
The cause for targeting on the Mercedes-Benz is that it is “the economic zone most characteristic of modern times and of the violating outcomes of modernity”. It is an essentially global market controlled by MNCs that is even a main provider to environmental disaster worldwide, and hence their environmental consequences mark it as a vital case for analysis. Although, there is proof that the company is adopting new steps to implant environmental sustainability protocols in its manufacturing practices (Luo, J. 2005a). If this is the situation, it signifies a transformation that has took place in the last decade dominating the international automobile marketplace to primitively deal with the issues of environmental sustainability. Exogenous aspects such as the role of parameter by international foundations and varying consumer choices might have played a significant part in shifting degrees. However, it is argued that the company isn’t simply reacting to these aspects, it’s even antagonizing them by varying its performance to predict them (Nolan, P. 2001). It is further contended that endogenous aspects to do with the ethnicity within the organization in total have also played a role in the transformation.

美国巴吞鲁日论文代写:著作权法

美国巴吞鲁日论文代写:著作权法

著作权法是指保护知识产权的法律。它赋予创作者对其产品相关问题的控制权。这些管制可以是发表、复制、播放、公开展览和传播内容的权利。通常,版权法保护的是观念的形式或表现,而不是观念的实质。艺术家或创作者的所有作品都不受版权法保护,这是一个两难的处境。这些内容可以在特定的特定条件下使用。作者或艺术家出版的作品,在这个世界上早已不存在,很久以前就没有版权了。近年来,盗版行为引起的著作权法及其在互联网上的侵权问题成为一个亟待解决的问题。

美国巴吞鲁日论文代写:著作权法
识别盗版作品的原始作者或创作者是一项困难的任务,因为有时因特网上的材料不是直接从一个来源复制的,而是通过整合不同来源的内容组成的,并将其作为一件作品汇编起来。在过去的日子里,人们在阅读书籍或纸张时不必为版权和法律操心。但现在的情况大不相同了,一个人可能仅仅通过访问网站和阅读内容就违反了版权规则。他可能会受到侵犯,即使他不复制,下载或打印的材料,因为他没有关于该网站如何获得该材料的信息,无论是在法律上达到或不。

美国巴吞鲁日论文代写:著作权法

Copyright laws are the ones which are counted for protection of intellectual property. It gives control to the creators over various issues related to their product. These controls may be in the form of right to publish, reproduce, broadcast, public exhibition, and transmission of content. Usually the copyright law protects the form or representation of idea rather than the actual essence of the idea. It is a dilemma that all the work of artists or creators is not protected by copyright laws. These contents may be used under certain specific conditions. Work published by the authors or artists who are not in this world anymore and died long ago does not have copyrights. The laws of copyrights and their violation on internet due to piracy has been a burning question in recent years.

美国巴吞鲁日论文代写:著作权法
It is a difficult task to identify the original author or creator of the pirated work because sometimes the material on internet is not directly copied from just one source; instead it has been formed by integrating pieces of contents from different sources and compiling it as a single piece of work. In past days, people do not have to bother about copyrights and laws when they read a book or paper. But now scenario is much different, one may violate copyright rules just by accessing a website and reading content over it. He may be subjected to copyright violation even if he do not copy, download or print that material because he does not have information about how that website gained that material, whether it is legally attained or not.

美国论文代写:意大利文化

美国论文代写:意大利文化
文化是任何人生活中重要的一部分,因此在开始任何生意之前了解任何国家的文化概况是非常重要的。意大利有一个非常丰富的文化,浸透在雕塑,家庭,建筑,歌曲和食物。在商业方面,他们是以家庭为中心的。有许多中小型公司。不仅规模小,甚至像菲亚特这样的大公司也在单一家族的控制之下。即使家庭从意大利移民有传统和文化心态,父亲是头家庭和母亲的家庭主要照顾者(多·派瑞尼等人,2007。由于这一传统,年轻一代面临许多问题,因为在大多数其他国家,这不是文化。

美国论文代写:意大利文化
与其他国家相比,意大利的会议不太正式,因为大多数企业成员都来自家庭。由于这一次,许多混乱和动态的讨论也发生了。意大利人不喜欢从外界获取任何信息,对任何机会获得的信息都持怀疑态度。他们喜欢只和熟悉的人交流。
意大利的饮食文化受到世界各国的普遍赞赏。为意大利人准备好食物是一种艺术(史米斯,2013)。意大利食物的主要成分是葡萄酒、奶酪和意大利面食。意大利饮食文化的一个独特之处是意大利所有的地区都有不同种类的食物。

美国论文代写:意大利文化

Culture is a significant part of anyone’s life hence it is very important to understand the cultural profile of any country before starting any business. Italy has got a very rich culture which is drenched in sculptures, family, architecture, songs and food. In terms of business, they are family centric. There are many small and mid-sized companies. Not only small, even the big names like Fiat are also under the control of single family. Even the families which migrated from Italy have that traditional and cultural mindset where father being the head of family and mother the primary care taker of home (Perrini et al, 2007. Due to this tradition, the young generation faces lots of problems as in most of the other countries that’s not the culture.

美国论文代写:意大利文化
The meetings in Italy are less formal in comparison to other countries as most of the members in the business are from the family itself. Due to this many a time’s a lot of confusing and dynamic discussions also takes place. Italians do not prefer to get any information from outside and be suspicious about the ones they get by any chance. They prefer to communicate only with people whom they know very well.
Food culture of Italy is appreciated all over the world. To prepare good food is a kind of art for Italians (Smith, 2013). The main components of Italian food are wine, cheese and pasta. One unique feature of food culture at Italy is that all the regions of Italy enjoy different type of food.

美国诺福克论文代写:二十世纪福克斯

美国诺福克论文代写:二十世纪福克斯

优势
二十世纪福克斯产品是包括网络电视广播和有线网络,被称为是最网络电缆的世界各地(Interbrand,2012)。结合重要的观众达到这些网络的电缆,在电缆电视业务的显著增长,公司的产品组合是在组织如沃尔特-迪士尼影业和华纳兄弟的这个特定的品牌是建立后很长一段时间的其他竞争对手组织提供显著的竞争优势。

美国诺福克论文代写:二十世纪福克斯
弱点
美国北部市场的收入有很大的依赖性。尽管该组织已经在大约200个国家在全球范围内经营主要依赖于收入和利润在加拿大市场和美利坚合众国。约70%的利润来自美利坚合众国市场,而二十世纪福克斯的多数竞争对手与新闻集团(麦当劳,2008)结盟。
机会
本组织可考虑考虑采取具体行动,如改善全球呼吁,改善其地位。随着技术进步投资的增加,本组织将能够保持其在行业内的竞争优势(标准普尔,2004)。在新兴经济体中,电视付费产业的增长是重要的,是本组织的重要机会来源。这种增长是在一些诸如中国、印度和其他主要市场明显,新兴的产业平台。

美国诺福克论文代写:二十世纪福克斯

Strengths
The products of 20th century fox is known to be including networks for television broadcast and the networks of cable that are known to be one of the most networks of cable all across the globe (Interbrand, 2012). In combination with the significant audience reaching these networks of cable, and a significant growth in the business of cable television, the product portfolio of the organization is known to be providing significant competitive advantage for the organization over the other competitors of the organization such as Walt Disney Pictures and Warner Bros. This particular brand is known to be established since a long duration of time.

美国诺福克论文代写:二十世纪福克斯
Weaknesses
There is huge dependence over the amount of income from the market of North America. Even though the organization has been operating in approximately 200 nations across the globe is majorly dependent upon the revenues and profits earned in the markets of Canada and the United States of America. Approximately 70 per cent of the profits are earned alone from the market of United States of America, while majority of the competitors of 20th century fox compete in alignment with the News Corporation (McDonald, 2008).
Opportunities
The organization can consider improving its position by the consideration of particular actions like making an improvement in the global appeal. With an increase in the investment for technological advancement, the organization will be able to sustain its competitive advantage within the industry (Standard & Poor’s, 2004). There has been a growth in the paid industries on television in the economies emerging that are a major source of opportunity for the organization in a significant manner. This particular growth is evident in a number of markets such as China, India, and other major emerging platforms in the industry.