美国拉雷多论文代写:Dove广告分析

美国拉雷多论文代写:Dove广告分析

品牌是公司使用的技术,使用名称或设计符号在市场中提供独特的身份。营销人员通常使用三个主要选项。他们可以选择使用私人标签,个人品牌或联合品牌。此外,他们可以考虑使用该品牌的商标保护(Boulton 131)。在当前时代,人们被淹没在产品中,营销技术被用来创造一个利基消费群。在此分析中,Dove品牌为推销其产品所做的努力已得到探讨。
鸽子是一种经常关注原始洁白的产品。然而,这个信息被误解为一种不被视为种族敏感的产品。它创造了一个不同种族社会中的人们不是目标消费群的人物角色。该公司决定在社交媒体上创建一个广告主题,以便与更多的受众群体建立联系。这是创造特定和运动的背景。广告的技术,语气和主题已在下文中详细探讨。

美国拉雷多论文代写:Dove广告分析
技术
该产品鸽子用于个人保健。它针对所有年龄和人口的女性。该产品被定位为一种产品,用于妇女考虑其个人美容潜力来提供真正的护理。品牌的力量是建立的品牌形象。但是,全球品牌竞争激烈。该公司已经开始了与消费者联系的广告创意技术。因此,创建的品牌广告是为了让观众对多样性产生影响。有一种含蓄的观点认为,鸽子运动通常关注产品的白度,而不是清洁度。该公司想要一个不到5秒的广告对目标受众产生影响。主题是关于不同种族的包容性和庆祝。这些在下面详述。

美国拉雷多论文代写:Dove广告分析

Branding is the technique used by the companies to use a name or a design symbol to provide a unique identity in the marketplaces. The marketers generally use three main options. They are the option of using private labels, individual branding or co-branding. Added to this, they can consider the use of the trademark protection for the brand (Boulton 131). In the current times, the people are inundated with products and marketing techniques are done to create a niche consumer base. In this analysis, the efforts of the brand Dove to market its products have been probed.
Dove was a product that often focused on the pristine white and cleanliness. However, this message was misconstrued as a product that was not considered to be racially sensitive. It had created a persona that the people in the society of different ethnicities were not the target consumer base. The company had decided to create an advertising theme in the social media to connect with the larger group of audiences. This was the background for the creation of the particular and campaign. The technique, tone and theme of the advertisements have been probed in detail in the following.

美国拉雷多论文代写:Dove广告分析
Technique
The product Dove is used for personal health care. It targets the women of all the ages and demography. The product is positioned as a product that is used for the women to consider their personal beauty potential to deliver the real care. The strength of the brand is the established brand image. However, there is intense competition from the global brands. The company has embarked on a technique of ad creations to connect with the consumer. Owing to this, the brand advertisement that was created was to create an impact on the audience about the diversity. There was an implicit opinion that the Dove campaign often focused on the whiteness of the product or rather the cleanliness. The company wanted an advertisement that was under 5 seconds to create an impact on the target audience. The themes were about inclusivity and celebration of the different ethnicities. These are detailed in the following.