论文代写:品牌文化的影响

论文代写:品牌文化的影响

麦当劳的形象和声誉在玻利维亚并没有取得成效。这一结果可以假定有许多原因。可能是玻利维亚人不认为这些食物是健康的,是在短时间内做出的。大部分人口是土著居民,他们觉得花在麦当劳产品上的钱不值得(Paliwoda, 2013)。人们之所以拒绝这种食物,不是因为它的味道,而是因为它主要是基于短期食品的经济因素和质量。麦克唐纳在玻利维亚的失败突出了新的市场战略的重要性,该战略应符合玻利维亚人民的当地需要。

论文代写:品牌文化的影响

专注于初始阶段的全球方法应该被客户市场方法所取代(Sarangi, 2009)。应该实施一种战略,考虑到潜在客户的选择、偏好、文化和信仰,从而能够对他们进行适当的定位。一个公司的声誉和品牌不应该被认为是公司成长的驱动因素。在全球范围内扩张的同时,一种适合于一个国家的战略可能不适合另一个国家。不同类型的数据研究和获取应基于人口统计学、立法、选择和文化多样性(Winer and Dhar, 2014)。基于所有这些参数,应该考虑一种符合公司要求的策略。

论文代写:品牌文化的影响

McDonald’s image and reputation were not fruitful in Bolivia. Many reasons can be assumed for this outcome. It may be that Bolivians do not consider the foods to be healthy, made in short time. The majority of the population is an indigenous population who does not find it worth to spend money on the McDonald’s products (Paliwoda, 2013). The rejection of the food was not due to taste but it was primarily based on the economic factors and quality of foods prepared in short time. Macdonald’s failure in Bolivia highlighted the importance of new marketing strategy, which should be implemented suiting the local needs of the Bolivian people.

论文代写:品牌文化的影响
The global approach, which was focused on the initial stage, should be replaced with the customer market approach (Sarangi, 2009). A strategy that can allow for proper targeting of the potential customers, considering their choices, preferences, culture and belief, should be implemented. Reputations and branding of a firm should not be regarded as the driving factor for the growth of a company. While expanding on the global level, a strategy which works for one country might be unsuitable for the other. Different types of research and acquisition of data should be carried out based on demography, legislations, choices and cultural diversity (Winer and Dhar, 2014). Based on all these parameters, a strategy should be considered to meet company requirements.

论文代写:信任对团队的重要性

论文代写:信任对团队的重要性

这里选择的组织领导案例是雅虎的Marissa Mayer。玛丽莎·梅耶尔(Marissa Mayer)是一位才华横溢的高管。她被大多数同龄人描述为典型的CEO,这意味着她严格遵守公司的规章制度。在梅耶尔执掌雅虎期间,她面临着许多挑战。雅虎正在利用一种为不同时代建立的商业模式,而梅耶尔则只能在那个时代做出改变。作为一名领导者,梅耶尔与CEO之间的第一个问题是,她没有倾听实际问题。媒体的一篇文章指出,梅尔说得更多,听得更少。她提出了一些问题的解决方案,这些问题她本应该更仔细地听一听。这种只专注于解决问题而不找出问题根源的态度是有问题的。在试图为问题提供解决方案时,下一步应该是建立一种信任关系(Grewal和Tansuhaj, 2001)。

论文代写:信任对团队的重要性

在梅耶尔的案例中,她没有花时间建立信任关系。如果没有足够的信任关系来支持她和她的团队,就会发现她的很多策略都是一场灾难。迈耶没有正确地理解信任和文化。梅耶尔接任雅虎首席执行官时,她无法理解雅虎盛行的文化形式,也无法理解它在那之前是如何盛行的。现存的有毒文化没有得到改善。作为一个敏捷的领导者,评估文化是一个重要因素。在CEO没有评估文化的情况下,并没有采取多少措施来改善文化的未来。人们更关注领导者的个性,而不是她被邀请领导的品牌。梅耶尔是薪酬最高的女性首席执行官,受到了广泛关注。这是一个可以用来利用她的优势的方面,然而,梅耶尔没有以正确的方式利用它。应该发现并利用机会。

论文代写:信任对团队的重要性

The organization leadership case study selected here is Marissa Mayer of Yahoo. Marissa Mayer is a talented executive. She is depicted by most of her peers as a textbook form of CEO, meaning she follows the rules and protocols strictly. In Mayer’s tenure with Yahoo, she faced many challenges. Yahoo was making use of a business model that was built for a different era and Mayer was left to make changes in that era. As a leader, the first of the issues with the CEO Mayer was that she was not listening to the actual problems. A media article states that Mayer talked more and listened less. She was presenting solutions to problems that she should have listened to more carefully. This attitude of focusing on just solving problems without identifying what caused them in the first place was problematic. In attempting to present solutions for the problem, the next step should have been to build a trust relationship (Grewal and Tansuhaj, 2001).

论文代写:信任对团队的重要性
Now in the case of Mayer, she did not take the time to build trust relationships. Without the adequate trust relationships to support her and her teams, it was seen that much of her take over strategies was a disaster.Trust and culture was not properly understood by Mayer. Mayer when she took over as a leader was not able to understand the form of culture that prevailed at Yahoo and who it had prevailed till then. The toxic culture that was existent was not improved upon. It is the role of a leader who is agile to assess culture as an important factor. Where the CEO did nothing to assess culture, there were not many steps taken towards improving its future. There was more focus on the personality of the leader rather than the brand that she was invited to lead. There was much spotlight on Mayer as the highest paid female CEO. This was an aspect that could have been used to leverage for her advantage, however, Mayer did not make use of it in the right way. Opportunities should have been identified and taken advantage of.