代写文章：男性和女性在消费行为方面的不同

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代写文章：男性和女性在消费行为方面的不同

在过去的四十年里，西方社会已经发生了变化。这仅仅是假设男性和女性在商品消费方面的行为不同。但是，对于营销专家和供应商来说，这种假设已经过时了。自1960年以来，人们一直在研究性别和身份的不同方面，这表明这些变量对消费文化和消费者行为的影响。性别和性别认同已经吸引了大量的研究。性别对消费者行为和文化产生了巨大的影响。早期关于性别角色的研究表明，消费过程、购买礼物、参与休闲活动、时尚和品牌选择与女性气质和男性气质高度相关(Palan, 2001)。以往的研究都表明，性别是理解消费文化的重要预测因素。一些研究人员还表示，“性别”是比性别更好的预测因素。性被认为是可以自我解释的，它描述感觉、选择和态度。性别认同可以用两种理论来理解。首先是性别图式理论，该理论由Bem于1981年提出。该理论认为“个体获得并表现出与性别认同相一致的特质、态度和行为。”
性别认同是一种组织原则，尽管个体处理关于自己和周围世界的信息，尽管性别认同产生这种影响的能力取决于个体是否具有性别类型”(Palan, 2001)。第二种理论称为多因素性别认同理论。根据这一理论，性别是多分形的，“男性化和女性化在概念上不同于性别角色期望、态度、偏好和行为”(Palan, 2001)。在后现代社会，性别的影响正变得越来越清晰和精确。不同产品的消费者现在正在参与形成和保持性别和身份感。他们通过购买产品和品牌的选择来展示这一点。当前消费文化中的性别认同已经变得模糊，消费者改变了传统的性别形象方式。现在，消费者购买的产品显示了他们自己的性别形象，这样他们就可以向其他人展示他们自己的性别形象(Palan, 2001)。消费者的新性别形象超越了传统的性别和身份划分。性别、性别或身份不是根据传统角色来看待的。

代写文章：男性和女性在消费行为方面的不同

Western societies have been changed over the last forty years. It could be called as mere assumption that man and woman behave differently in terms of goods consumption. But, this assumption has become outdated for marketing experts and purveyors. The different aspects of gender and identity are being researched since 1960, which suggests the impact of these variables on consumer culture and consumer behaviour. Gender and gender identity have attracted substantial amount of researches. Gender has given great impact on consumer behaviour and culture. The earlier researches on the gender roles have informed that the process of consumption, shopping for gifts, involvement in leisure activities, fashion, and choices for brands were highly associated with femininity and masculinity (Palan, 2001). All the previous studies suggest that gender is an important predicator in understanding consumer culture. Some researchers also states the ‘sex’ is the better predicator then gender. Sex is considered to be self explainable and describes feelings, choices and attitudes. The gender identity could be understood with two theories. First is gender schema theory, and this theory was presented by Bem in the year 1981. This theory states that “Individual acquires and display traits and attitudes and behaviours, which are consistent of gender identity.
Gender identity is the organizing principle though which individuals process information about themselves and the world around them, although the ability of the gender identity to have such an effect varies depending on whether or not an individual is sex-typed” (Palan, 2001). Second theory is called as Multi-factorial gender identity theory. According to this theory, gender is multi-fractironal, “masculinity and femininity are conceptually distinct from gender role expectations, attitudes, preferences, and behaviours” (Palan, 2001).In the post modern society the effects of gender are becoming more clear and precise. The consumers of different products are now engaging in forming and maintaining the sense of gender and identity. They display this through the choices they make for buying products and brands. The gender identity in the current consumer culture has become blurred, as consumers have changed the traditional way of gendered image. Now, consumers are buying products that display their own gendered image so that they can show their self made gendered image to others (Palan, 2001). The new gendered images of the consumers go beyond traditional gender and identity division. Gender, sex or identities are not viewed according to the traditional roles.

代写英文论文：文献综述的分析

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代写英文论文：文献综述的分析

通过对以往文献综述的分析，总结出文化理论的重要性。在此基础上，探讨了共性理论与文化理论的关联性。研究发现，满足现代企业需求的文化模式更为重要。文献综述和对不同来源数据的分析也支持了这一观点。Hofestede模型、GLOBE模型和Schien模型详细讨论了文化在管理策略设计中的重要性。所进行的研究分析的不足之处是，管理政策的一般模型本可以得到更严格的分析。文献中采用了实证分析和探索性的初步研究数据。这样做的目的是确保对韩国公司的宏观经济和个别文化有全面和全面的了解。为了分析和呈现文学评论的主要观点，本文采用了以下叙述风格。为了进一步支持这一论点，已经使用了许多不同的资源和现有的资源。这是为了确保文献综述涵盖所有方面。这将确保对该系统进行全面的分析。
本研究试图通过德内森理论、霍菲斯特德理论、席恩理论和全球理论在现代企业组织中的应用来寻找关联。这就解释了现代企业是如何受到其他文化的影响的。有一种不同的动力，保持变化。下面的文献对此进行了详细的探讨。初步探讨了企业文化的一般理论。Denison管理理论指出，任何组织的运营都应该有一个强有力的企业管理政策，以促进参与、一致性、适应性和强大的核心价值观(Denison, Nieminen， & Kotrba, 2014)。丹尼森表示，跨领域经营的公司也是如此。对于拥有不同文化员工的现代新时代公司，并没有真正的考虑(Barrick et al.， 2015)。人们发现来自不同文化的人以不同的方式运作和发挥作用来实现他们的目标。

代写英文论文：文献综述的分析

From analysis of the literature review that was previously done the importance of culture theories was collected. In this the relevance of generic theory versus culture theory was probed. It was found in the research that more importance was given to culture model that addresses the modern requirements of the company. The literature review and analysis of data from various sources also bolstered this argument. Hofestede model, GLOBE model and Schien model discusses in detail about the importance of culture that was involved in devising of a management strategy. Gap in the research analysis that was conducted was that generic models of management policy could have been more critically analyzed. Empirical analysis and exploratory primary research data has been used in the literature. The purpose of this was to ensure that there is holistic and comprehensive understanding of the macroeconomics and the individual culture of the South Korean companies. To analyze and to present key ideas of the literature review the following narrative style has been used. To further bolster the argument a number of different resources has been used along with the existing resource. This is to make sure that the literature review covers all the aspects. This would ensure that there is comprehensive analysis of the system.
The research has been attempted to find relevance in the modern day organizations with Denisons theory, Hofestede theory, Schien theory and Globe theory. This explains how the companies in the modern era are influenced by other cultures. There is a different dynamics, which keeps changes. This has been probed in detail in the following literature. Initially general theory of corporate culture has been probed.Denison theory of management states that any organization operating should have a strong corporate management policy that fosters involvement, consistency, adaptability and strong core values (Denison, Nieminen, & Kotrba, 2014). According to Denison it is the same case with companies operating across the spectrum. There is no real consideration for the modern new age companies that have employees from different cultures (Barrick et al., 2015). People from different cultures are found to operate and function in different ways to reach their goals.

案例研究代写：Galper提供的有用建议

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案例研究代写：Galper提供的有用建议

Galper(2015)提供的另一个有用的建议是，用你希望被对待的方式对待买家。我发现，与那些向你提供大量产品相关信息的销售商打交道，并不是什么吸引人的事情。我认为更好的方法是为买家提供足够的空间去获取关于产品的信息，而不需要在购买后感到压力。简报中提供了一个例子，通过排除与产品价格相关的信息，使直销互动变得愉快。本法案已与买方沟通，卖方仅打算展示产品演示，且他们可以放心观看演示，而无需在现场购买(解锁游戏，n.d.)。当一个人在社交聚会(如聚会)中从事直销时，这种方法很有效。在不被判断为不购买的情况下查看演示，使销售交互成为基于信任的交互。Galper (n.d.c.)进一步指出，使用标准脚本拨打直销销售电话是没有人情味的，因此获得成功销售交易的机会较低。
Galper (n.d.c.)鼓励销售人员用更自然的交流流程来代替销售脚本，这可能使与潜在买家的互动更加非正式。谈话的重点应该是解决买方的问题，而不是强调购买的想法和传统风格的销售推销(Galper, 2015)。同样的事务性销售方法也可以在课堂环境中用于销售我的想法。例如，在一个小组项目中，我可以使用说服策略来鼓励小组成员采纳我的想法和对项目的关注。以信任为基础的课堂销售也是有益的。例如，在冲突中，我可以要求对方分享他们的担忧，并传达我努力解决这些问题的意愿。我不会告诉他们我自己的需求，而是专注于他们在另一方创造信任和灵活性的需求，并推进双方都同意的解决方案。

案例研究代写：Galper提供的有用建议

Another helpful tip that Galper (2015) has provided is treating the buyers in the same manner as you would like to be treated. Cold calls that involve dealing with sellers who bombard you with product related information is not something I find appealing. I think a better approach is to provide the buyers with enough space to gain information about the product without feeling the pressure to make a purchase afterwards (Unlock the Game, n.d). An example has been provided in the newsletter, where a direct selling interaction was made pleasant by excluding the price related information of the product. This act has communicated with the buyers that the seller only intends to show the demo of the product and they can feel comfortable to watch the demo without feeling the need to buy it at the spot (Unlock the Game, n.d). This technique works well when a person engages in direct sales during a social gathering such as a party. Looking at the demo without being judged for not buying makes the sales interaction a trust based one. Galper (n.d.c) has further stated that using the standard script for making sales call for direct selling is impersonal, thus having lower chances of landing a successful sales transaction.
Galper (n.d.c) has encouraged the sales people to replace the sales script with a more natural flow of communication which is likely to make the interaction with potential buyers more informal. The focus of the conversation should be on solving the issues of the buyer, instead of emphasizing the idea of making a purchase and making traditional style sales pitch (Galper, 2015).The same transactional selling approach can be used in classroom context for selling my ideas. For example, while working in a group project, I can use persuasion tactics to encourage the group members to adopt my ideas and focus for the project. The trust based selling in case of classroom is also beneficial. For instance, during a conflict I can ask the other party to share their apprehensions and communicate my willingness to strive to resolve these issues. Instead of telling them about my own needs, I will focus on their needs to create trust and flexibility in the other partyand go ahead with the mutually agreed solution.