申请文书：市场营销环境

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申请文书：市场营销环境

富士Finepix 800、尼康Coolpix S65000、尼康Coolpix L31、佳能Powershot ELPH 160、佳能Powershot sx170 1S被认为是Pixpro Z51的竞争对手(亚马逊，2016)。产品定位就是在这群竞争对手中。然而，突出的特点是结合了“柯达”时刻短语(亚马逊，2016)。利用这一特点，该公司已开发出定位柯达产品的市场。这使得该公司能够为该公司开发一个独特的销售主张。柯达利用以下甜蜜点来推广柯达Pixpro fz51品牌形象，是该公司的一个强大卖点，曾是市场领导者(Pearson, 2013)。该产品的最佳点在1到10的范围内被评为9左右。这是因为柯达过去遇到的财务困难。不过，这是一个强大的卖点。使用传统柯达时刻的概念来销售这款产品。针对销售产品的场合(Pearson, 2013)。
已经发现，这是该产品的另一个强甜点。在一个相对的范围内，相同的评级可能在8左右。FZ51的市场定位是一款轻巧易用的机型。与竞争对手和FZ151等其他型号相比，该产品的易用性可评为6左右。它在当今时代发展了强大的在线业务。有数字分析工具，使公司能够嵌入它的数字(皮尔森，2013年)。这增加了产品的功能。由于该公司提供的扩展服务，最佳点评级为7左右。它还具有摄录机的功能。它允许720p高清录音。这个功能的最佳点评级和考虑的价格大约是7。虽然移动技术提供类似的产品服务，但FZ51产品是独一无二的。它减少了图像的模糊，在昏暗的灯光下提供清晰的图像(Pearson, 2013)。最佳点评级为7。

申请文书：市场营销环境

Fuji Finepix 800 model, Nikon Coolpix S65000, Nikon Coolpix L31, Canon Powershot ELPH 160 and Canon Powershot SX 170 1S are considered to be rival to the Pixpro Z51 model (Amazon, 2016). Product positioning is in this group of competitors. Nevertheless, the standout feature is incorporation of the “Kodak” Moment phrase (Amazon, 2016). Using this feature, the company has developed to position Kodak products in the market. This enables the company to develop a Unique Selling Proposition for this company. Kodak uses the following sweet spot to promote Kodak Pixpro FZ51Brand image of the company is a strong selling point, which was once the market leader (Pearson, 2013). This sweet spot for the product is rated to be around 9 on a scale of 1 to 10. This is because of the financial difficulties encountered by Kodak in the past. Nevertheless, it is a strong selling point. Use the traditional Kodak moment’s concept to sell this product. Targeting of occasions to sell the product (Pearson, 2013).
It has been found that this is another strong sweet point for the product. On a relative scale, the ratings can be around 8 for the same. FZ51 is marketed as a model that is lightweight and easy to use. Ease of usage of the product when compared to competitors and other models like FZ151 can be rated to be around 6.It has developed a strong online presence in the current times. There are number analytics tools that enable the company to embed it digitally (Pearson, 2013). This has increased the functionality of the product. Sweet spot rating owing to the extended services offered by the company is rated to be around 7. It also functions as a camcorder. It allows HD recording with 720p. This sweet spot rating for this functionality and for the price considered is around 7. Even though mobile technology offers similar product services, products FZ51 is unique. It reduces image blurriness, and provides clear pictures in dim lights (Pearson, 2013). Sweet spot rating for the same is 7.

pestel分析：收藏空间

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pestel分析：收藏空间

藏品的组织结构非常独特，令人印象深刻。即使作为一个家，收藏品的结构也不像通常在博物馆或展览中遵循的结构(Bradbury, 2015)。集合的集合排列的方式一组对象是紧随其后的是其他人也适合房间的室内和家具的设置用于放置完全匹配,人不经历漫游在博物馆。它是完美的选择对象，在任何地方需要的房子的产品。这些物品的收藏是非常有创意和兼收并蓄的。收藏空间非常适合各种类型的游客。收藏空间非常理想，让每位参观者都能看到活动时间较长的物品。灵活的空间可用来显示对象和事件。有一个单独的商店，在那里人们可以买到不同的东西，也可以在网上买到。
该收藏空间是a建筑的三倍，因为建筑的前部是出租的。它的后面有马厩，但现在已经180年了，没有人碰过这栋建筑，因为这是约翰·索恩爵士的要求。它仍然和以前一样，并由当局维持。博物馆藏品内容的当代反应，对于每一个参观过这个地方的人来说，都是一样的。参观者的反应是，这是约翰·索恩爵士的一套独特的收藏品，让人们得以窥见他不同的个性。这些物品的收集和摆放都很有创意。这个博物馆不同于其他博物馆，它展示的是放置在特定地点的物品，但是在这个博物馆里，这些物品被放置的位置显示了一个正在被讲述的故事，它适合于它们被放置的地方。

pestel分析：收藏空间

The organization structure of the collection is very unique and very impressive. Even being a home the structure of the collection is not like as the structures which are usually followed in the museums or the exhibitions (Bradbury, 2015). The set of collections are arranged in a manner that one set of objects are followed by others which suits the interior of the room and also the set of furniture which he used in the placed are perfectly matched that people do not experienced that they are roaming in a museum. It is perfect choice of objects wherever required in the houses of the products. The collection of the objects is very much creative and eclectic.The space of collection is very much suitable for every kind of visitor. The space of collection is very much ideal so that every visitor can see the objects with prolonged activeness. The flexible spaces are available for the display of the objects and events. There is a separate in which there is shop from which people can buy different things which are also available online.
The space of collection was a constructed three times as the front part of the building was given on rent. There was stable at the back of it but now it’s about 180 years that the building is not been touched by any one because it was a request of Sir John Soane. It remains the same as it was before and maintained by the authorities. The contemporary reactions of the collections contents of the museum are the same from every person which visited the place. The reaction of the visitors is that it is the unique set of collection by the Sir John Soane which gives the glimpse of different personalities which he possessed. The collection and the arrangement of the objects are quite creative. This museum is not like other museums which show the objects placed at specific places but in this museum the objects are placed which shows a story is being told and it suits the place where they have been placed.