论文代写-购物中心的建设分析

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论文代写-购物中心的建设分析。各地的增长趋势导致了购物中心的建设，这样所有需要的东西都可以买不到一个屋顶。同样，Fairview购物中心是由加拿大多伦多的当地人建造的，而Don Mills的商店位于纽约北部。这两个地方在文化、地理位置和人口方面都不同。本文的重点是比较这两家商场的地点、位置、位置、营销策略、布局与设计、店铺类型、网站审核和实地调查。

CF Fairview Mall highlights a dynamic mix of popular, brand name and specialty retail in one convenient, easily accessible location. Showcasing a collection of over 160 stores and services, premium, casual restaurants and cinemas, CF Fairview Mall is the destination for all shopping and entertaining needs.
CF Shops at Don Mills is where fashion, dining and entertainment come outside to play. This is Ontario’s first and finest open air center with exceptional shops, restaurants and services surrounding a lovely Town Square.
This report will discuss the related to the various activities and options at the places where these two malls are built.

Types of Stores
The Shops at Don Mills has total No. of stores and services 72 and Total retail floor area is 511,824 square feet (48,000 m²).
Fairview Mall was opened in 1970, and the centre has over 170 stores and services, including The Bay, Sears Canada, offices and a cinema complex. There are 170 no. of stores and services and no. of anchor tenants are 3 and the total retail floor area is 881,287 ft² (81,874 m²) with No. of floors as 2 (retail levels, plus 1 office and cinema level).

The website has become the most important factors in attracting new consumers in the city. In addition, the website provides the all information about the mall. The websites are built with view of the products and services available at the Mall.
Fig: Fairview Mall Website
In case of Shops at Don Mills, the website is built with mall services, offers, and with internal designs showing on the front page. The same design is followed for Fairview Mall, but the content of the website is changed as per the products available in the mall.

As per in-depth examination, it is found that both the websites are made with nice design and look that will attract the customers to browse more. All the information is available on the first page itself. The biggest problem is that these websites are not available on the mobile phone with the available products to buy online. In the current technology enabled world, the consumers do more searches and buy on the mobile phone, and hence, this is the biggest problem for these malls to reach more millennial consumers.

The malls are important part of life these days, and hence, their influences cannot be ignored among the people living in the city. The above analysis indicates that both the malls are located at the great location in Toronto. The designs and specifications are as per the demand in that specific city in keeping mind the technological, social, cultural and behavioral impact on the people in the city for long term. The green roof environment and ecological environment are taken into consideration while designing and constructing the malls.
Both the malls have good number of stores for various products of different brands. The marketing strategies are planned as well as per the consumer behavior in that local area.

The analysis above indicates that both malls are constructed with different geographic need and also as per the available location. New available technological options are chosen in keeping mind the long-term results and surrounding environment. The geographical attributes played an important role in these two malls. The malls have their own specific strategies in terms of location, place, population and consumer behavior. Based on both the Malls analysis, it is concluded that geographies are different and hence their products and services are different as well.

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休斯顿论文代写-顾客学习理论

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休斯顿论文代写-顾客学习理论。可以说顾客行为绝对是习得的行为。顾客学习和记忆什么对他们是好的，什么是坏的，他们选择相应的产品和服务(Solomon, 2014)。当体验好的时候，产品会被反复销售，但是当体验不好的时候，客户就不会购买了。然而，广告商也有可能使客户受到一定程度的影响，从而使客户了解到产品是好的，产品是重要的(Madzharov et al.， 2015)。例如，苹果I-pad并不重要，因为市场上还有其他同类产品，但消费者已经了解到，这款产品有助于提升他们的品牌形象，因此，他们购买了价格高昂的产品。因此，本文所描述的学习理论可以理解顾客的习得行为方面。这些理论帮助我们了解顾客学习和行为过程的许多信息。

It is viewed that there might be a necessity of shaping at times for the purpose of teaching the customer the behaviour which is desired (Durante et al, 2016). It is further taken within account that it might not be possible to teach the behaviour which is desired to be performed directly by the consumer. For an instance, a customer might receive a product of good quality without any costs, herein the product will be regarded as the reward itself if the quality is good. The customer then purchases the same product along with the utilization of major discount coupon post which the customer buys the product at the full pricing without any discounts. Therefore, the approximations are reinforced of the behaviour that is desired. Another example of this instance can be gained through the introduction of cold drink. The soft drink of fruit flavour was introduced initially in Indonesia as the approximation of the desired behaviour (Madzharov et al., 2015). This was performed in order to make similar consumption to Coca Cola in order to develop a path for the success of the product. After the effective consumption of beverages similar to the desired behaviour product, the Coca Cola was launched.
How they influence learning in customers?
In order to understand the way in which learning is influenced by marketing within customers, it becomes essential to focus over the customer learning theories. Behaviour of learning and cognitive learning theories exists. Behaviour learning theories do not have process orientation, but focus over outputs and inputs that is stimuli to which one has an exposure and the behaviour resulting from the same . There are 2 key theories under the behavioural approach umbrella for discussion of learning inclusive of classical and instrumental. According to the theory of classical behaviour, it is suggested that when there is a closer link between 2 stimuli that result in producing a particular learning, then even when one of the stimuli is absent, it still results in producing similar behaviour.
The perspective of vicarious learning is also important in understanding the customer behaviour being a behaviour that is learnt. Within the vicarious learning, the notion is taken that it is not necessary which the customer undergoes the process of learning themselves; at times, the learning can be possible performed through observing the other individual’s consequences (Solomon, 2014). For an example, the stores that are actively focused on making a huge issue out of the shop lifters prosecutions. This is not primarily for the purpose of punishing the behaviour of the individual that are caught to stop their behaviour from repeating but it is rather performed proactively for deterring such behaviour in the other consumers before they can develop such behaviour. It is similar with the viewers which sympathize the actors within the advertisement that face results of positive nature through the utilization of the shown products (Durante et al, 2016). An example of this can be taken by the advertisement of Head ‘n’ Shoulders wherein a poor man is being rejected by the depicted women till the time his hair are treated for dandruff and cure of effective nature has been made is regarded as good example of vicarious learning.

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论文代写价格-谷歌对波特的五种力量的运用

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论文代写价格-谷歌对波特的五种力量的运用。对于管理者来说，谷歌的环境是复杂的，因为商业环境从根本上是由多个因素和事件条件组成的。这些都是对部门各种组织来源的影响(Carter, 2009)。这些条件是相互联系的，并发展出相互沟通的有影响力的集合。通过波特五力模型可以更好地理解谷歌管理者所处环境的不可控因素(Qian et al.， 2013)。这个模型是确定谷歌所面临的机遇和威胁的关键。在分析本组织的微观经济学时，它被视为一种工具。这是与谷歌组织直接相关的事务。谷歌可以在其经营领域内拥有强大的实力和竞争能力(Cateora, 2008)。波特的五种力量得到了充分的利用，在这五种力量中，市场的理解是可以获得的，在这五种力量中，波特的组织是可以运作的。

Within this context, the global environmental effect on the four primary forces of factors concerning the environment is natural (Hofstede, 2009). The revolution of Information Communication Technology (ICT) and globalization are regarded as significant effect in the present global environment of Google. The automated technology’s utilization combined with e-commerce has resulted in replacement of manual processes along with workplace.

Power of Supplier
In this instance, Google possess a benefit as it functions on regional level and holds more than single or individual supplier. Hence, if the relationship with one of the supplier is deteriorated than another supplier takes the place of primary one. Moreover, the competition within the market has been eradicated by Google through gaining the trust of its competitor organization and market leader namely Microsoft (Drucker, 2007). All of the tools are functioned upon the systems of Microsoft which is regarded as the major competitor of this organization. However, the concern lies in a scenario wherein it is viewed that if Apple and Microsoft modify their operating systems to limit the support towards Google then it will result in the tools developed by Google to function improperly along with surfacing of a forward integration threat (Hofstede, 2009). Hence, in this scenario, it can be concluded that the supplier power of Google is low relatively because of the majority of information available online being free for accessibility.
Threat of substitutes
No costs of switching and preferences of the buyers towards search engines of increased speed and accuracy are two major threats experienced by Google. In an addition, there is a demand among the users for improves services without any cost at all to remain loyal towards this organization (Hofstede, 2009). The revenues from advertisement are dependent entirely on the amount of clicks that are made on a particular ad. Hence, if the loyal customers’ number reduces, it will result in overall decrement in the total revenue of the organization. There is another concern that the intelligent employees are rarely found in the market. Therefore, if Google loses even one such employee to the rival organizations then it can negatively affect the organization (Carter, 2009). However, it is considered that such threats are unable to impact Google as an organization since all of the search engines offer functions that are similar to each other and no substitute product has yet emerged within this domain.

Google is the shareholder of market as per researcher Tullian (2013). It is found that more than 75 per cent of the market share is held by Google with Yahoo following its lead at very small percentage. Google is further catering to the demands of its users for free of cost due to the same reason. The buying power in such situation is still medium (Cateora 2008). This is due to the extremely high demand of the search engines and the reliance of users over search engine for their day to day activities.
It is to consider that the managers of Google has remained focus on these aspects to maintain the market share in the operating industry and the managers have continuously acted upon the uncontrollable environmental factors through modifying the internal environment of this organization (Hofstede, 2009). This has enabled Google to win numerous awards, maximize the profitability, improvised their offered services, new developments have been introduced and it has eliminated majority of market competition along with combating its weaknesses (Drucker, 2007). Managers have played major contributing role within sophistication of its business strategy to obtain desired organizational results.

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