代写论文-HMV唱片零售商的商务营销策略

代写论文-HMV唱片零售商的商务营销策略。HMV是行业中历史最悠久、最流行的唱片零售商,占据着市场领导者的地位。该组织在欧洲、美国、加拿大、亚洲和澳大利亚的主要消费市场开展业务。此外,由于在线呈现的需求不断增长,组织已经将服务技术化(Tennant, 2016)。然而,在战略实施的差距导致销售下降。因此,营销审计是为了提出HMV可以利用电子商务营销策略和促销营销策略针对的两组客户群体的细分,以满足不同客户群体个体不断增长的需求(Baker, 2014)。因此,增加的参与度和无缝的在线音乐访问将使组织通过目标客户受众的增长。在各种环境分析的基础上,考虑到外部市场和内部组织资源的持续情况,HMV推荐了两套可以有效定位的市场细分标准(Beaster-Jones, 2016)。建议组织考虑两种不同的市场细分标准,以便针对所选择的客户群体和个人,以实现组织在娱乐市场的增长。

HMV holds the position of market leader in the UK’s retail industry of music and record sales. The organization have strong brand recognition and positioning that makes it a direct competitor of the US based iTunes as e-commerce strategies are integrated within the operations.
HMV is engaged in diversified portfolios and present in growing geographic markets such as US, Europe, Australia and Asia (Rogers, 2013). Moreover, it has entered the leisure and entertainment markets for the expansion of the market share.

The website operations launch is one of the strengths as it provides with the gaming, online purchase and ticketing for the easy shopping access and for ensuring that the customers remain in contact with HMV itself.
HMV is relied on e-marketing strategies to facilitate conversation with the online customers through e-mail (Solomon, 2014). His campaign resulted in the 750 percent increased transaction on the HMV’s online store.
Recent acquisition of Mama Group by HMV resulted in the increment of the share price.

The major challenge faced by the HMV is to attract the customer to still prefer the physical music purchases from the brick and mortar outlets (Roy, 2016). However, customers do not prefer the same as they find purchasing same music online to be both cheaper and easier.
Sales were reduced by more than 2 percent in the last year. Even though the profits were made, it has been viewed that large number of customers are finding the entertainment that can be availed through movies and live entertainment (Schlegelmilch, 2016). Furthermore, the trend of music sales has moves from offline to online.

HMV has opened the website operations, cinemas as well as book stores across the London. Hence, increment in the sales is expected. Moreover, the recent acquisition of the Mama Group showcases the organizational growth in the near future.
Expansion in the health and fitness DVDs segment from the online platform is another opportunity present for HMV (Strauss, 2016).
Advancement of technology provides with increased opportunities to HMV for revolutionizing the organizational performance, consumer relations and the services’ quality. Hence, the services of HMV can be improved through internet by providing with the services of TV and movies sales and subsequent download from the website operations.

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论文代写-安纳波利斯会议

论文代写-安纳波利斯会议。安纳波利斯会议是1786年的一次首脑会议,其目的是在经济紧张和政治动荡时期建立统一的参数来监测和规范州与州之间的贸易。安纳波利斯会议的代表们开会讨论《联邦条例》的问题。《邦联条例》是美国第一个没有赋予国会控制州际贸易权力的管理文件。毁灭性的贸易壁垒在国家之间建立,这是一个严重的问题。代表们决定并评估《联邦条例》中的问题。维吉尼亚州召开了州际会议,讨论商业的标准化管理。

Annapolis Convention was a summit in the year 1786, which aimed at creating uniform parameters to monitor and regulate trade between the states during a time of economic strain and political turbulence. The delegates of Annapolis Convention met to discuss the problems of Article of Confederation. The article of confederation was the first governing document of the country that gave no power to the Congress to control interstate commerce. Ruinous trade barriers had been created between the states which were a serious concern. The delegates determine and evaluate the issues in the Articles of Confederation. Virginia called an interstate convention to discuss a standardized regulation of commerce. The meeting was held in Annapolis and five states participated in the meeting which includes New Jersey, Delaware, Virginia, Pennsylvania and New York. The main achievement of the meeting was the decision to call for a new meeting for the purpose of considering the changes and regulation in the Articles of Confederation to make it powerful. Alexander Hamilton drafted a report in which it was opposed that a convention will be held for all the states on 14 September 1786.

The legislature of Delaware, New York, New Jersey, Pennsylvania and Virginia was assembled at the Annapolis convention. In the meeting, it has been found that the states of Virginia, Pennsylvania and New York authorized their commissions to meet other Commissioners as appointed by the other states in Union, at specific place and time as agreed by the commissioners. They take into account the commerce and trade of United States for analyzing how far the classification is made in their commercial regulations and intercourse. It was essential for their permanent harmony and familiar interest. The commissioners were also appointed by the states of Rhode Island, New Hampshire, North Carolina and Massachusetts. It had also been stated that the powers of Commissioners were supposing a commission from all the states and objecting the commerce and trade of United States. The commissioners were asked to submit an opinion over extending the powers of deputies than that of commerce and trade adopted by New Jersey and will be incorporated in the future convention. The main discussion was on regulating the rules and regulation of trade and commerce as there were significant defects in the system. The deputies were asked to investigate the defects in the system. The delegates that were involved in the Annapolis convention were John Dickinson from Delaware, Richard Bassett from Delaware, Egbert Benson from New York, Abraham Clark from New Jersey, TenchCoxe from Pennsylvania, Alexander Hamilton from New York, William Churchill Houstoun from New Jersey, James Madison from Virginia, Edmund Jennings Randolph from Virginia, George Read from Delaware, James Shureman from New Jersey and St. George Tucker from Virginia.

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美国代写论文-美国宪法的《邦联条例》

美国代写论文-美国宪法的《邦联条例》。《邦联条例》是不充分的,因为它在提高税收或规范贸易或商业方面是无效的。整个大陆的伸展被看到,人口和经济增长被扩大描绘适当的框架的宪法。它还有助于国家制定更好的宪法,以达到恰当地构建国家的目的。这些规章制度的完善在美国宪法史上发挥了重要作用。因此,本文对安纳波利斯会议和制宪会议作了适当的解释。提供了关于联邦章程的历史观点,这使我们能够承认过去关于美国宪法形成的审查。

Among all these, the contentious issue was the representation state to the national legislature and the delegates from the larger states wanted to decide the legislative body of the states which could be sent to the Congress for the purpose of equal representation. Another controversial matter that lies in the constitution is the slavery which was seen in the northern states. The slavery of the individual is becoming the issues as the days are passing by. The purpose of the taxation and the determination of the representatives of the state could send the Congress, and the issues were seen during the process. Therefore, the counting of the representatives is decided and also the slaves are needed to be counted as the three-fifths of a person. With this, the Congress decided that they would not allow the slave deal and states are required to give away the deserter slaves to their respective owners. The illustration and implementation of the changes in the rules and the regulations provided the protection of the fundamental political rights, such as the independence of religion, speech, and the press. The compromise regarding the amendments was not considered, and thereby the other states must agree to ratify the document for assuring the immediately proposed amendments. The constitution, by this, was able to establish the ratified amendments for the purpose of establishing a slave free environment.

The member of the newly established US House of the Representatives was introduced with the 19 amendments to the constitution. The Congress also adopted he amendments which are sent to the states for the ratification. The Bill of the Rights established guarantees the individual certain basic protections as the citizens with including the freedom of speech, press and the religion. The protection seems to be insurable for which the rights are needed to be established for ensuring the protection. Hence, the contribution to drafting the Constitution as well as ratifying the constitution is made for the establishment of an impartial jury. Therefore, Madison is indicated as the Father of the Constitution. The thousands of the proposed amendments to the constitution were established out of which seventeen of them were ratified. Besides this, bill of the rights was enhanced for enhancement of the procedure in an easy manner after the proposed amendments are made through the Congress. Henceforth, the recent amendments were made to the constitution which was provided in the Article XXVII. It deals with the pay rises of the Congress which was proposed in 1789.

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