核心产品既时尚又耐用，而实际的产品则是为了向顾客提供满意的产品。与之相关联的增加利益，它将符合与公平贸易的产品的道德标准。笔记本电脑的基本特征是第二代英特尔酷睿i7处理器与正版Windows 8，Turbo Boost 2至3.10 GHz。
The new product that would be offered in the market is a laptop; the firm would package and brand the product so as to add to the customer value. The consumer would be benefitted in the following way if they chose to purchase the product:
The core product is both fashionable and durable whereas the actual product is aimed towards rendering satisfaction to the customer. The augmented benefits associated to the same are that it would comply with the ethical standards linked with the products of fair trade. The basic features of the laptop are Processor of 2nd generation Intel Core i7 with genuine windows 8, turbo boost 2.0 up to 3.10 GHz.
The Dell ultra-laptops would be composed of chips that make the processors much light-weighted and smaller which is used in Ultra-books and tablet. Thus, it would result in making the laptop slim with a thickness of 18mm or 0.71 inches and it would weigh about 1.41kg or 3.1 pounds. The laptop will include Intel Rapid start technology and will have battery life of about 5 hours. For storage with windows 8 it would also have flashed based drive which will be a new feature in the computer market. The laptop would be appropriate for the current laptop consumer market as it is manufactured to be environment friendly.