代写英文论文

澳洲柏拉瑞特论文代写:国际市场营销管理

澳洲柏拉瑞特论文代写:国际市场营销管理

由于全球化,今天的国际市场营销管理已成为许多公司的常见做法在世界某些地区,各国日益密切,经济蓬勃发展。这为公司拓展业务和走向国际提供了各种机会。在某些情况下,它是以麦当劳,肯德基,星巴克等特许经营商的形式出现的,这些品牌在当地占据了市场,但他们也发展了捕捉国际市场的技能。将这个方面与Levitt的工作联系起来很容易。他的工作和国际营销管理成正比。莱维特提到,市场正在增长,如果问题即将到来,他们还没有饱和,这是因为管理不善。

澳洲柏拉瑞特论文代写:国际市场营销管理
这可能与国际市场对产品和服务的需求以及公司如何吸引其他部门而不是当地人群有关。他提到,这种关系是从购买产品开始的,这可以与国际营销管理相联系;如果您在不同的公司进行交易,您将遇到客户问题,因为您必须建立新的客户群。在这种情况下,如果公司的管理和服务良好,您可以与客户建立健康持久的关系。客户总是会选择他们永远不会用于仿制产品的差异化产品,而这在国际市场上是存在的。波特(2008)评论说,特别是当公司进入国际市场时,竞争非常激烈。为了应对所有这些挑战,公司提供的产品提供的东西不仅仅是一种通用产品,这一点很重要。这不是关于提高细分市场的规模,而是关于细分市场质量的改善。

澳洲柏拉瑞特论文代写:国际市场营销管理

International marketing management today is becoming common for many companies because of globalization. Countries are getting closer and economies are flourishing in some parts of the world. This has given various opportunities to the companies to expand their businesses and go international. In some cases it is in the form of franchises like Mc Donald’s, KFC, Star Bucks etc. these brands have captured market at local area but they have developed skills to capture international market also. Linking this aspect with the work of Levitt can be easily. His work and international marketing management are directly proportional to each other. Levitt mentioned that markets are growing they are not saturated if issue is coming it is because of the poor management.

澳洲柏拉瑞特论文代写:国际市场营销管理
This can be linked with the demand of products and services in international market and how companies are getting attracted to other segments rather than local population. He mentioned that the relationship is started at the purchase of product, this can be linked with international marketing management; if you are dealing in a different company you will have problems with customers because you have to build new client segment. In this situation if the management and services of the company are good you can develop healthy and long lasting relationship with the customers. Customers always go for the differentiated products they will never go for generic products and this is present in international market. Porter (2008) commented that competition is fierce especially when the company enters in international market. To live through all these challenges it is important that the product provided by the company provides something that is providing more than a generic product. It is not about improving the size of the market segment it is about the improvement in quality of the market segment.