威廉·莫里斯是由Ruskin和他的养生的艺术和工艺思想的极大影响。他创立的公司命名为Morris，马歇尔，福克纳& Co 鼓励和大规模生产的时代保护个人工艺。Morris的公司证明是成功的，但所提供的艺术只能由精英阶层提供。他通过他的艺术所代表的想法成为许多艺术家的灵感，这导致了许多艺术和工艺组织的形成，其中一个是艺术工作者协会（1884）（内勒，1990）。工艺美术运动主要包括建筑设计、装饰材料，包括墙纸、彩绘玻璃、印花布、家具、挂毯艺术、马赛克艺术、陶瓷、珠宝家具和木雕。一些设计师和艺术家，那些与本运动有关的是爱德华·伯恩·琼斯（1833-98），福特马多克斯布朗 （1821-93），苏格兰的壁画家John Duncan（1866-1945）、但丁·加百利·罗塞蒂（1828-82），陶瓷艺术家William de Morgan（1839-1917）、奥布里（比尔兹利 1872-98）和著名建筑师Edward William Godwin（1833-86），WR Lethaby（1857-1931）和Richard Norman Shaw（1831-1912）（内勒，1990）。
William Morris was greatly influenced by Ruskin and his idea of preserving the art and craftsmanship. He founded the firm named as Morris, Marshall, Faulkner & Co to encourage and preserve the individual craftsmanship in the age of mass production. Morris’s firm proved to be a success but the art offered could be afforded by the elite class only. The idea that he represented through his art became the inspiration for many artists and this lead to formation of many Art & Craft organizations one of them was Art Workers Guild (1884) (Naylor, 1990). The Art & Craft movement was mainly included architectural designs, decorative pieces which incorporated wall papers, stained glasses, printed fabrics, furnishing, tapestry art, mosaic art, ceramics, jewellery furniture and wood carving. Some of the designers and artists, those who were associated with this movement were Edward Burne-Jones (1833-98), Ford Madox Brown (1821-93), Scottish muralist John Duncan (1866-1945), Dante Gabriel Rossetti (1828-82), the ceramic artist William de Morgan (1839-1917), Aubrey Beardsley (1872-98) and the famous architects such as Edward William Godwin (1833-86), WR Lethaby (1857-1931) and Richard Norman Shaw (1831-1912) (Naylor, 1990).
The underlying philosophy of the movement was to examine the relation between the societies, art and labour. The philosophy behind the movement had believed that industrial revolution has removed the craft skills of man and eventually man has become less creative. The aim of the movement was to put people back in the designing and manufacturing process, making good designs as the center of manufacturing procedure. The founders fought against the fossilization of the art. The Art & Craft Movement did not promote any particular art work; instead it included reform and modification as the part of its philosophy (Cumming & Kaplan, 1991).