Starbucks develops unique strategies to connect with the people. The company has over 35 million likes on Facebook and more than 8 million followers in twitter. The company is constantly looking for ways to reach out to the consumers. The company is extremely adept in its interaction. It starts with requesting explicit permission before interacting with the consumers. It asks the consumers specific permission in the social media apps such as Facebook, YouTube, and Twitter to name a few. The company has a popular wallet app that it uses for its payment. The most important ways in which it engages with the consumer is requesting permission. They respect the privacy of the consumers and ensure that the consumers are comfortable with the interactions. The company tries to develop brand recognition through competitions. In one of the campaign the company put up new advertising posters in six metropolitan cities. The people had to tweet the picture to get a 20$ store credit (Meyer, 2016). The company was able to leverage its presence in the social media by using this technique. It also uses the local weather to promote the products. During the winter seasons the company advertises its product with people holding warm mugs of coffee. There is the My Starbucks Idea website where the people can leave specific thoughts about the different business. The site then summarizes the ideas and ranks the different ideas according to category. This shows that the company is interested with interacting with the people to engage with the consumers.
20% of the Starbucks Card transactions are through the mobile app technology. The consumers are found to be spending more time in the mobile apps (Schultz, 2012). Hence the company uses mobile experience to enhance the audience. The company is focused on personalization. They look to enhance the personalized experience of the people. The company looks for ways to address any service issues or gaps in this process. The company even recently forms an alliance with Spotify to make the consumer heat their preferred playlist in each store location. The company uses a number of ways to connect with the consumers.
The company has a reward and loyalty program that enables the consumer to get certain discounts or free products after reaching a specified number of reward points. These are some of the ways in which the consumers and the brand are related to create solutions. The company being an international product and a market leader in many of the nations has the capital resources to bring in newer changes. This is a double-edged sword for the company.