The results are valid up to the extent they are being supported by the past data researches and the research conducted by Aradhna Krishna, but as she said in her article review that this is not enough to study the major impacts and effects of sensory marketing (Krishna, 2012). By ways it is done by advertisers and promoters of the product of a company and the effect it leads on the minds of different kinds of consumers is a topic for further research on extensive level with deep insights on the causes and effects of sensory stimuli on the behaviour of consumers. The results and reasons stated for the particular kind of behaviours on receiving of different kinds of stimuli are valid and reliable (Hultén, 2011). To make more authentic and reliable data for predicting the behaviour of consumers and for promoting and enhancing sensory marketing, more deep insight is needed in the field of sensory marketing and it will affect the perception of the consumers about a product. With each passing moment the behaviour of consumers also change as humans are the most unpredictable surviving object (Carter, 1990). As said in the research article their perceptions keep on changing on the basis of kind of stimuli supplied to them. Therefore a continuous R&D is needed on sensory marketing.