赴美留学越来越受到大家的青睐，为什么这么多的学生会选择美国呢？那就随高阶美国论文代写网的小编一起来看下美国留学究竟有哪些吸引人的地方吧！
大部分的美国学校都会跟不同行业的精英或者研究行业数年的学者有合作，或者本校的教职工都是身兼数职。他们中有不少人一边在学校教课，一边还在校外的某家公司上班。这无疑会让学生拿到去不同行业实习的机会。除此之外，还会便于学生获取最新、最全面的研究资源。
总之，这里提及的每一项都会在无形中给学校和学生带来了很多便利。
因此，在没有一个强大的民族和民族文化形成统治意识形态的情况下，美国这个国家的任何人，都不会排斥任何文化和族群，这就注定了美国是一个文化的大熔炉。在这里各民族多元文化组成平等、开放、自由的环境，便有利于国际生的融入。
美国康涅狄格大学论文代写：员工要求
事故报告
所有员工/志愿者必须彻底的事故报告卡，使他们能够在最早的有关部门报告事故/事件。
保密
工作人员/志愿者不得透露给其他员工在劳动合同中提及的任何条款。
工作人员/志愿者严禁透露事件的任何客人的任何细节（如主宾，名称总人数的客人，安全主管，名称等）。
如何处理媒体
任何工作人员或志愿者除了官方媒体总监严禁娱乐媒体或者回答他们的任何问题。
着装
员工/志愿者被要求在适当的均匀–白衬衫，黑裤子，进入会场，男士黑袜子和正式的黑色鞋子；和白色的衬衫，黑色的裙子，妇女的黑色紧身裤和正式的黑色鞋子。
其他鞋类除黑色正装鞋（包括男性和女性员工/志愿者）是严格禁止的。
不穿化纤服装（或可能容易着火的其他文章）
使用和滥用酒精、香烟和毒品
使用或药物或酒精，占有是前提严格禁止。
吸烟是禁止的前提。
所有工作人员/志愿者要礼貌地请客人把他们的香烟或离开的前提下（如果客人决定不把香烟）
所有工作人员/志愿者需保证在每一个角落的前提下，“禁止吸烟”的海报挂。
准时出勤
所有员工/志愿者被要求在早上8点到达前提。他们将支付他们在一天结束的转变，即从晚上8点到9点（志愿者）。
所有员工/志愿者须安装在门的生物机器马克出席（Gary Fitsimmons，2012，页96）。
使用手机
使用手机的员工主要表现在大厅是严格禁止的。
工作人员/志愿者须要求客人关掉手机或放在静音模式。
美国康涅狄格大学论文代写：员工要求
Reporting of Accidents and incidents
All the employees/ volunteers must be thorough with the incident reporting cards so that they are able to report the accident/ incident to the concerned department at the earliest.
Confidentiality
Staff members/ volunteers are not allowed to disclose any clause mentioned in the employment contract to fellow employees.
Staff members/ volunteers are strictly prohibited to reveal any details of the event to any guest (like the name of chief guest, total number of guest, name of security head, etc).
How to deal with media
Any staff member/ volunteer other than the official media director are strictly prohibited to entertain the media or respond to any of their questions.
Dress Code
Employees/ volunteers are required to enter the venue in proper uniform – white shirt, black trousers, black socks and formal black shoes for men; and white shirt, black skirt, black leggings and formal black shoes for women.
Any other footwear except for black formal shoes (both for male and female employees/ volunteers) is strictly prohibited.
Do not wear synthetic clothing (or any other article that might catch fire easily)
Use and abuse of Alcohol, cigarettes or drugs
Use or possession of drugs or alcohol is strictly prohibited in the premise.
Smoking is prohibited in the premise.
All staff members/ volunteers are required to politely ask the guest to put off their cigarettes or leave the premise (in case the guest decides not to put off the cigarette)
All the staff members/ volunteers are required to ensure that at every corner of the premise a ‘No smoking’ poster is hung.
Attendance and punctuality
All the employees/ volunteers are required to reach the premise on or before 8 am. They would be made the payment for their shift at the end of the day, i.e., from 8pm to 9pm (for volunteers).
All the employees/ volunteers are required to mark their attendance in the biometric machine installed at the gate (Gary Fitsimmons, 2012, pp 96).
Use of phones
Use of phones by the employees in the main performance hall is strictly prohibited.
Staff members/ volunteers are required to request the guests to switch off their phones or put them on silent mode.
美国论文代写：客户行为研究
客户行为领域绝对是巨大的，它突出了客户在制造和销售产品或服务方面的几乎每一项活动的核心意义。每一个消费者都是一个与他/她独特的需求以及购买决策和倾向，这往往是由生活方式等的影响（Brassington和佩蒂特2000）。福克斯（1993）指出，一种行为方法学，取决于观察结果作为人类数据处理最终结果的推测模式，应该辅以一种潜在的进化解释（福克斯，1993）。他提出，进化是一种因果机制，它负责选择或由于某种后果选择。在经历早期和比较行为的影响（操作成型），自然和社会变化的影响，应该被认为是牢记最终目标澄清并预见到买方行为的变化（穆林，et al.，2014）。
所罗门等人，1996指出，消费者理性是由个人范式和知觉扭曲、风险容忍和权力关系等动态因素所调节的，而这些关系又受到文化和智力偏见的影响，如性别、年龄和种族（所罗门等人，1996）。这增加了作为一种调节秩序的想法，它的组成部分是工艺，而不是实践中的科学。看似考试“澄清”客户进行元素的复杂性，它会成长的意义是构成一个冷静的买家。这种行为部分允许广告客户区分即将到来的客户的需求和需求，并影响收购的交易、确认和履行要素。身份品质动摇购物者行为的事实，他们塑造的路径，客户对消息作出反应，在给定的时间（Ko等人，2011）。这种反应根据目标购物者的新特性及其连续的背景，一分钟一分钟地发生着变化。在线环境引入了一个难以理解的开放门户，让组织能够与购买者在个人、修改级别上建立联系。奇异的对比是这种联系的一个重要组成部分，因为它们给知识提供了不同程度的参与在线环境对智能影响方法的反应（威廉姆斯和保罗，2014）。
美国论文代写：客户行为研究
The field of customer behaviour is definitely colossal, and highlights the significance of the customers at the core of almost every activity associated with making and marketing a product or service. Every consumer is one of a kind with his/her distinctive needs as well as purchasing decisions and propensities, which are often influenced by lifestyle etc. (Brassington and Pettit 2000). Fox (1993) notes that a behavioural methodology, which depends on observed results as a mode of speculating final after-effect of human data handling ought to be supplemented by a underlying evolutionary explanation (Fox, 1993). He proposes that evolution is a causal mechanism which is accountable for selection or a choice by due to certain consequence. The experience of after-effects of earlier and comparative conduct (operant molding), natural impacts, and social changes ought to subsequently be considered keeping in mind the end goal to clarify and foresee changes in buyer behaviour (Mullin, et al.,2014).
Solomon et al., 1996 state that consumer rationality is mediated by dynamics such as personal paradigms and perceptual distortion, risk tolerance, and power relations which in turn are subject to cultural and intellectual prejudices such as gender, age, and ethnicity (Solomon et al., 1996). This adds to the idea of promoting as a regulating order with components of workmanship as opposed to science in its practice. Seemingly as examination “clarifies” the intricacy of the elements of customer conduct, it will grow the meaning of what constitutes a level-headed buyer. This behavioural part permits advertisers to distinguish imminent clients’ requirements and needs, and impact the trade, recognition, and fulfilment elements of the acquiring. Identity qualities sway shopper conduct in light of the fact that they shape the path in which customers react to messages at a given time (Ko et al., 2011). This reaction changes minute by moment based upon the novel qualities of the target shopper and their continuous background. The online environment introduces an incomprehensible open door for organizations to connect with buyers on an individual, modified level. Singular contrasts are a critical part of this association as they give knowledge into how individuals with differing levels of involvement with the online environment react to intelligent influence methods (Williams & Paul, 2014).
美国马里兰大学论文代写：市场竞争
扩张在美国之外,尤其是发展中国家:饱和的市场在发达国家,尤其是美国和欧盟,越来越多的组织设置商店在泰国中国印度巴西等发展中国家。这些国家拥有庞大的中产阶级的大量的钱在他们的处置。经济和政治力量无疑正在改变这些发展中国家的方式(Kharas,2010)。星巴克应该致力于充分利用这些市场。虽然它最近在中国(星巴克公司，2014年)开了1000家店，但它似乎进入了其他可能有巨大潜力的经济体，尤其是在美国的销售开始下降的时候。
操作外的商店:星巴克已经开始零售其产品包装商品国内以及国际上各种杂货店(格兰特,2013)。星巴克必须继续并扩大这些包装商品，并充分利用其优秀的品牌资产。
威胁:
日益激烈的竞争:诸如Dunkin Donuts、Costa coffee、Pete ‘ s coffee等其他咖啡店的出现，以及麦当劳和汉堡王等现有快餐巨头，都可能对星巴克未来的销售产生不利影响(Chang & Carroll,2014)。
饱和的市场:美国和欧洲是星巴克最大的两个市场，而且随着这两个市场的饱和，星巴克可能很快就会面临问题。星巴克市场饱和的关键指标是销售额增长放缓以及盈利能力下降(UW商学院，2003)。
消费者偏好的变化:各种研究都指出了经常饮用咖啡的不良影响。哈佛大学公共健康学院的Rob van Dam教授说，咖啡可能不会提供任何真正的健康益处。另一方面，咖啡中的咖啡因会对人体造成严重的损害(Dam,2014)。这些研究对消费者的行为有影响，他们中的一些人可能会转而使用像茶这样的替代品，比如绿茶或绿茶等完全健康的饮料。星巴克应该考虑扩大他们的菜单，并为未来添加一些健康的选择。
美国马里兰大学论文代写：市场竞争
Expansion outside the USA, particularly developing nations: With the saturation of the markets in the developed world, particularly in USA and the EU, more and more organizations are setting shop in the developing economies such as China India Brazil Thailand etc. These countries boast of a huge middle class with a good amount of money at their disposal. Economic and political power is definitely swinging the way of these developing nations (Kharas, 2010). Starbucks should aim at exploiting these markets to the fullest extent. While it recently opened it 1000 nd store in China (Starbucks Corporation, 2014) it seems to slow into entering other economies which may have huge potential, especially with the sales in the USA starting to fall off now.
Operating outside the stores: Starbucks have started retailing their products as packaged goods to various grocery stores both domestically as well as internationally (Grant, 2013). Starbucks must continue and expand on these packaged goods and utilize its excellent brand equity to the fullest.
Threats:
Increasing Competition: The emergence of various other coffee stores such as Dunkin Donuts, Costa Coffee, Pete’s Coffee, and existing fast food biggies such as McDonalds and Burger King can have an adverse impact on the future sales of Starbucks (Chang & Carroll, 2014).
Saturation of Existing markets: With USA and Europe being the two largest markets of Starbucks, and with both saturating, Starbucks may soon face problems. The key indicators of market saturation for Starbucks are evidenced by a slower growth in sales as well as a trimmed profitability (UW Business School, 2003).
Changes in Consumer preferences: Various studies have pointed out the ill effects of consuming coffee on a regular basis. Dr. Rob van Dam Assistant Professor in the Department of Nutrition, Harvard School of Public Health says that coffee may not offer any real health benefits. On the other hand, the caffeine present in coffee can cause serious damages to the body (Dam, 2014). These studies have an impact on consumer behaviour and some of them may switch to substitutes like Tea which has lesser bad effects or completely healthy drinks such as Green Tea or Green Coffee. Starbucks should look at expanding their menu and incorporating some healthy options for the future.
美国论文代写：影响市场的因素
政治因素：像索尼这样的公司在多个国家经营，严重暴露在其经营国家的各种政治条件中。政府有权制定新政策或附加旧政策，因此索尼应该始终按照现行政策工作，以便工作顺利。有时，某个国家可能正面临经济衰退或信贷紧缩。因此，在这种情况下，索尼应该制定政策，帮助它保持领先于竞争对手的地位。由于索尼在不同国家运作，国际市场的任何变化都可能影响到公司的业务。
经济因素：由于任何国家的经济变化，利率和汇率都会受到影响。此外，索尼应该意识到其经营的国家的各种经济政策，以便相应地调整利润和销售。汇率的任何变动都会影响到公司在国际市场上的运作。所有的市场都不一样。不同的地理区域有不同的经济条件。因此，公司应该对进入的市场进行适当的分析。在不同的市场，不同的汇率，索尼已制定的价格（伯松，皮特，普兰杰尔和夏皮罗，2012，pp. 261-271。）。
社会因素：公司在社会方面做得很好。索尼在其制造的产品上获得了许多正面的声誉。它在许多国际市场上运作，但每一个市场都有该公司销售的产品的正面声誉。索尼应该迎合不同年龄的人群，让不同风格和潮流的人也对索尼提供的产品感兴趣。众所周知，所有收入阶层的人都不能享受索尼产品，因为他们在较高的水平。然而，价格不是那么高，不能提供。
美国论文代写：影响市场的因素
Political factors: Company like Sony which operates in multiple countries is severely exposed to the varied political conditions in the countries in which it operates. The government has the power to make new policies or to append the old policies and hence the Sony should always work in line with the current policies so that the working is smooth. There may be times when a particular country might be struggling with recession or credit crunch. Hence in such conditions also, Sony should make policies which would help it to stay ahead of its competitors. Since Sony operates in various countries, any changes in the international market have the potential to affect the company’s business.
Economical Factors: Due to any economical changes in any of the country, the interest rates and the exchange rates would get affected. Also Sony should be aware of the various economic policies of the country in which it operates so that the profits and the sales can be adjusted accordingly. Any changes in the exchange rates would affect the working of the company since it operates in an international market. All markets are not the same. Different geographies have different economical conditions. Thus the company should do proper analysis of the market in which it is entering. With different exchange rates in different markets, Sony has to work out on the prices (Berthon, Pitt, Plangger & Shapiro, 2012, pp. 261-271.).
Social factors: The Company is doing great on the social front. Sony has gained lot of positive reputations regarding the products it manufactures. It operates in numerous international markets but each market has a positive reputation of the products sold by the company. Sony should cater separately to different age groups so that people with different style and trends also get attracted towards the products offered by Sony. It is a known fact that people from all income levels cannot enjoy Sony products as they are on a bit higher side. However the prices are not so high that it cannot be afforded.
美国论文代写：工程
人们对在战争期间制造的尖端工程标准的理解不太好，缺乏创造性的现代建筑显得单调乏味，似乎与机械的鲁莽和社会不和谐有关。
斯堪的纳维亚国家的工程师们从附近的和习惯的乡村结构中获得了动力，他们唤起了一个令人安慰的、工业化的世界，在这个世界里，男人、事物和共同的力量似乎都是一样的。此外，斯堪的纳维亚半岛在工业化方面的激进效应也较小。木材是丰富的，省的方言不同于欧洲其他地方的条件。同样地，北欧艺术传统的质量也支持大量创造的模型的组装。
Alvar Aalto被北欧方言的易受影响而受到了强烈的影响。他对另一幅画的要求作出了回应，并在城市和乡村的社会条件下做出了反应。与密斯式建筑设计形成鲜明对比的是，他的作品具有更具体、更人性化的方法论，巩固了创新者结构的构造目标。阿尔托认为，几乎有原型建筑设计传达了人类文化的基本类型(弗雷泽2000)。这些他可以在白话文和最古老的建筑中插管。在芬兰偏远的东部地区，卡伦家的一处农舍里，一处房屋周围有一处农舍，周围是一处农舍。
它被认为是整个社会的一种融合，城镇走廊是这样的。该计划讲述了一个讽喻团体和凯伦·豪斯(Curtis 2012)。天井被举起来强调流行政府的隐喻性避难所。每一个广场显然都是概念化的个体结构，它们是围绕着院子的。他们召唤出凯伦的想法，因此，看起来是一种古老的不可预知的结构，这是一步一步发展起来的。也许，在泉水附近，最引人注目的视觉部分是对新水的自由富集。
美国论文代写：工程
Argument Importance:
The poor understanding of cutting edge engineering standards that created between the wars, uninventive present day building was dull and appeared to speak to mechanical brashness and social disharmony.
Engineers in Scandinavian nations took motivation from the nearby and customary rustic structures, they evoked a consoling, preindustrial world in which men, things and common powers appeared to work as one. In addition, the Scandinavia had less of radical effect of industrialization. Timber was abundant and provincial vernacular vary the conditions from somewhere else in Europe. Likewise, the quality of Scandinavian art conventions supported the assembling of mass-created models.
Alvar Aalto was emphatically impacted by the affectability of Nordic vernacular. He reacted to the requirements for another picture of group and to a social condition in the middle of urbanity and rusticity. Contrast with Miesian sort of building design, his work has more site-particular and humanistic methodology consolidating the tectonic goals of innovators structure. Aalto felt that there were practically prototype building designs communicating the essential types of human culture (Fraser 2000). These he could intuit in both the vernacular and the most aged stupendous structures. Aalto was intrigued by the accumulation with a disseminating of staying, animal dwelling places and pens around an inexactly characterized fenced in area in Karen House which was a kind of farmhouse in remote eastern territory of Finland.
It is spoken to as a point of convergence of the whole society which town corridor holds. The plan speaks to an allegorical group and Karen House (Curtis 2012). The patio is raised to accentuate the metaphorical sanctuary of popular government. Every square is the apparently conceptual massing of its individual structures, which are inexactly set around the yard. They summon the idea of Karen House, therefore just about looks is an aged unpredictable of structures which had developed step by step. Maybe the most striking visual part of the vicinity of a water wellspring speaks to the liberal enrichment of new water.
美国科罗拉多泉论文代写：博物馆项目
已经有一些因素促成了在16年内必须完成的项目。这些包括需要修改设计，需要获得额外的财产，以及在涉及的材料方面提高成本水平，以完成第二次世界大战结束后的项目。当所罗门·古根海姆博物馆的捐赠人发生了死亡事件时，这一死亡事件发生在1949年，导致项目进一步拖延（Levine，2006年）。最后，这座建筑的建造始于1956年，在所罗门·古根海姆州。有人认为，所罗门·古根海姆博物馆是赖特职业生涯中最重要和最重要的建筑。据说这座纪念碑被认为是朝向现代主义的步伐，被认为是为空间提供了不同的建筑。据指出，随着斜坡的旋转骑行，朝向天空的圆顶光芒，一直在不断激发游客，并提供了一个不同的论坛来呈现不同的和当代的艺术形式。
考虑到实际的意义，赖特的原始计划是将所罗门·古根海姆博物馆建成十个流向塔，为办公室，画廊，仓库，工作室和私人学习公寓提供住房（Ballon， 2009）。大部分由于金融方面的大量原因，由赖特提出的塔架最终变得无法实现。
在1990年，所罗门·古根海姆博物馆的赖特建筑物已经被公众关闭，以便扩大和恢复主要和重要的室内装饰的程序。恢复活动完成后，该建筑物已经开放供公众使用，包括整个莱特大厦。这是通过转换已经被利用的空间来进行的，以存储和处理在画廊内非客观的艺术和绘画。
美国科罗拉多泉论文代写：博物馆项目
There had been a number of factors that had contributed towards delaying a project that had to be completed in the duration of 16 years. These included the need for modifying the design, need for acquiring extra property, and the rise in the level of costs with respect to the material involved to complete the project that had followed by the end of World War II. When there had been an occurrence of the death of the benefactor of the museum that is Solomon R. Guggenheim, this death had taken place in the year of 1949 that had resulted in further delaying the project (Levine, 2006). Finally, the construction of this building had started in the year 1956 in memory Solomon R. Guggenheim. It has been argued that this museum of Solomon R. Guggenheim is the most important and significant building the late periods in the career of Wright. This monument has said to be taken towards the step of modernism that has been identified as providing a different architecture with respect to space. It has been stated that with the spiral riding of ramp towards a domed light of sky that has been continuously thrilling the visitors and has been providing a different forum for presenting a different and contemporary form of art.
In consideration with the actual sense, the original plans of Wright had been to build the museum of Solomon R. Guggenheim as a tower of ten flows for providing housing to the offices, galleries, storage, workrooms, and apartments with private studies (Ballon, 2009). Mostly due to a large number of reasons with respect to finance, the tower that had been proposed by Wright ended up going unrealizable.
In the year of 1990, the building of Wright that is the museum of Solomon R. Guggenheim had been closed for the public for enabling the procedure for expanding and restoring the major and significant pieces of interiors. After the activity of restoring had been completed, the building had been opened and made accessible for the public that included the entire building of Wright. This had been done by the conversion of spaces that had been utilized in order to store and office the art and paintings that were non objective within the galleries.
美国论文代写： 消费者行为
这个主题的分析是基于访谈和焦点小组。一名23岁的中国学生在图书馆采访了她的食物和饮料消费。焦点小组共有8名参与者，包括4名女性和3名男学生。也在采访中进行了分析,通过研究,学生们通常更喜欢健康和营养食品(弗里德曼,2009)像沙拉,面条,水果,更喜欢新鲜的食材库克喜欢肉和蔬菜,这样他们可以根据自己的口味如上所述的学生“我仍然试图平衡营养和吃健康食品”。在焦点小组讨论也分析,学生们喜欢这些物品在美味的早餐,容易烹饪以及对他们的健康有益,如谷物,绿茶或一些烤项目,因为它会更适合他们,而一些学生给品味最高的优先级(汤姆Deliens 2014)和各种各样的食物。另一项研究的结果表明，95%的学生在做出食物选择的过程中，有95%的味觉是显著的(Bela Florenthal,2011)。
这个主题的分析是基于访谈和焦点小组。在一个23岁的中国学生和焦点小组的采访中，有8名学生。时间因素在食品选择中起着关键作用。在一次采访中，学生说“时间不是最重要的因素，但它是影响我的餐饮消费的因素，在很多方面。”例如，它会影响我购买什么样的食物。当学生有时间时，他们更喜欢自己做饭，尤其是在假期，或者和朋友一起去一些好餐馆。学生回答了一个问题，我将做一些饭，这将花费更多的时间，如katsudon和salmon。在一项研究中，他们指出，在考试中，时间似乎是一个非常有价值的话题，在讨论学生的饮食习惯和做饭的时候(Tom Deliens,2014)，也揭示了他们在居住的地方，和朋友们一起做饭(Tom Deliens,2014)，做健康的食物。
美国论文代写： 消费者行为
The analysis in this theme is based on interview and focus group. An interview was conducted from a 23 year old Chinese student in library about her food and beverages consumption. The focus group consists of total eight participants including four female and three male students. It has been analysed during interview and also through research that students usually prefer healthy and nutritious food (Freedman, 2009) like salad, pasta, fruits, and prefer fresh ingredients like meat and vegetables so that they can cook according to their taste as stated by the student that “I will still try to balance nutrition and eat healthy foods”. During the focus group discussion it has also been analysed that students prefer those items in breakfast that are delicious, easy to cook as well as good for their health such as cereals, green tea or some baked item because it would be more suitable for them, whereas some students give topmost priority to the taste (Tom Deliens, 2014) and variety of food. The results of another research reflected that for 95% of the students taste is significant (Bela Florenthal, 2011) while making food choices.
The analysis in this theme is based on interview and focus group. An interview was conducted from a 23 year old Chinese student and focus group consists of eight students. Time factor plays a key role in selection of food. During an interview student specified that “Time is not the most important factor, but it is a factor that will influence my F&B consumption, in many ways. For example, it will influence me what kind of food I will purchase”. It was evaluated that when students have time they prefer cooking themselves especially in vacations or to go in some good restaurant with friends. Student answered in one of the question that I will cook some meal, which will spend more time, such as katsudon and salmon. In a research it was stated that time appeared to be a very valuable subject when talking about student eating habits and cook less (Tom Deliens, 2014) during exams, also revealed that at residence they spend time on cooking(Tom Deliens, 2014) with friends to make healthy food.
索尼(Sony)等公司需要良好的战略规划，以确保其在全球市场的地位，并与世界其他最受欢迎的品牌竞争。有一个好的战略计划将有助于公司在全球市场上成为一个强有力的参与者。这些公司做战略规划，以了解外部市场，并尽可能地适应变化。战略规划也有助于创新新的想法和计划，这些新想法和计划有可能在全球技术市场上带来改变。
为了进行战略规划，索尼公司定义了各种战略目标，这些目标是要实现的，同时也要为相同的目标分配特定的时间线。所有公司都有自己的愿景和使命。战略规划是为了使公司能够实现这些目标。这篇文章将帮助读者理解索尼所采用的各种策略。通过战略规划，公司能够规划流程和工作流程。任何公司的全球战略都是做SWOT分析，PEST分析等等。通过战略分析，公司可以总结出其生产力计划，也可以从外部竞争的角度来分析组织的立场(Johnson,Whittington,Scholes & Pyle,2011)。
通过战略规划，公司可以预见潜在的风险。它还帮助公司评估自己在市场中的地位。战略规划是企业建立可持续竞争优势的一步。与许多其他公司一样，索尼也在全球市场运作，因此应该采取一种策略，以帮助经济应对任何不利局面。战略规划包括内部分析和外部分析。这有助于公司作为垫脚石，因为有了这个计划，公司可以预测销售数字，并据此完成目标。
美国迈阿密论文代写：服务质量
由于研究的重点是分析客户服务及其对英国零售行业客户保留率的影响，文献分析尤其关注与客户服务相关的重要方面，他们的满意度以及最终在组织内的保留。服务质量概念由施耐德(2004)定义为客户提供的由服务提供者提供的产品和服务的有效性或高价值的判断。客户通常期望从他们的服务提供者那里得到更多，并在更高的层次上保持服务的质量。Schnieder(2004)已经确定可以实现提高整体客户满意度。服务质量可以用Verma(2007)来衡量，通过分析技术质量等两个重要方面，或者以功能质量的形式来衡量服务质量。技术质量概念指的是消费者从消费产品中获得的核心利益，而功能质量则是指顾客接受服务的方式。在满足客户的需求方面，客户服务的这两个方面都是必不可少的。Allen和Wilburn(2002)也发现了客户满意度与公司内部保留之间存在正相关关系。
服务质量需要保持在更高的水平，因为它是提高客户满意度的决定性因素。一项研究是由阿诺德·雷诺兹,思考和Lueg(2005)关注于取悦客户的零售环境,并从研究结果显示表明它是不够的现代零售企业简单地满足顾客,而是需要关注不同的重要领域为顾客提供价值。市场竞争非常激烈，国内和国际零售商相互竞争，顾客之间有24 * 7的购物期望，便利的零售场所等。在顾客的期望越来越大的情况下，零售商很难通过满足顾客的需求来确保自己的生存。相反，这项研究的结果表明，零售商需要调整策略，以使顾客满意，从而使顾客满意。他们需要超越客户的期望，这样他们才能确保业务的增长和生存(阿诺德，雷诺兹，庞德，鲁格，2005)。
美国迈阿密论文代写：服务质量
As the given research is focused towards analysing the customer services and its impact on the retention of customers in the retail industry of UK, the literature analysis in particular is focused towards the important aspects related to customer services, their satisfaction and ultimately on their retention within organisation. Service quality concept has been defined by Schneider (2004) as the judgment provided by the customers concerning the effectiveness or high value from the products and services as provided by the service providers. Customers usually expect more from their service providers, and by maintaining the quality of services at a higher level. Schnieder (2004) has identified that improved overall customer satisfaction can be achieved. Service quality can be measured as per Verma (2007) by way of analysing two important aspects such as technical quality or it can be in the form of functional quality. The concept of technical quality indicates the core benefits as received by customers from consuming a product whereas the functional quality is all about the ways in which services are being received by the customers. Both these aspects of customer service are essential to consider in satisfying its customers. Allen and Wilburn (2002) have also identified the existence of positive relationship between customer satisfaction and their retention within organisation.
Service quality needs to be maintained at a higher level because it is the determining factor to achieving higher level of satisfaction within customers. A study was conducted by Arnold, Reynolds, Ponder and Lueg (2005) is focused towards delighting customers in respect to the retail context, and the findings as revealed from the study indicated that it is not sufficient to modern day retail companies to simply satisfy their customers, rather they need to focus on different important areas of providing value to their customers. The market has been highly competitive with domestic and international retailers competing against each other, 24*7 shopping expectations within customers, convenient retail locations etc. Amidst such larger expectations of customers, it is highly difficult for the retailers to ensure their survival just by satisfying their customers. Rather the findings of the study indicated that retailers need to adapt strategies aimed at exceeding customer satisfaction by way of delighting them. They need to exceed the customer expectations so that they can ensure the growth and survival in their business (Arnold, Reynolds, Ponder and Lueg, 2005).
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