代写毕业论文：戴尔笔记本电脑的营销策略

代写毕业论文：戴尔笔记本电脑的营销策略

由于计算机文化素质的提高，对笔记本电脑的需求也在上升，这将在试点的基础上进行检查。营销战略包括针对大学学生在15-24岁年龄组的研究生水平的下。从中长期来看，有一个转变，包括所有专业人员和大学学生。

在应对市场竞争的挑战，战略定位将涉及决定的产品设置初始价格。为了帮助戴尔笔记本电脑将笔记本电脑作为“戴尔笔记本电脑”，这一形象的目的是要创造出一种先发制人的策略。主要的重点是突出的功能，它提供了不提供其他公司和其他人一样的价格。

该产品的目标市场必须被隔离成细分市场，因为这将加强重点的销售工作和营销的观众，这是愿意购买的产品。戴尔笔记本电脑的目标群体将是专业人士和大学的学生，在这一特定部分的个人笔记本电脑，而不是一个需要的是一个必要性。一年后，2008的笔记本电脑的需求量在经济衰退的增长中就上升了。该公司需要利用这个机会，并通过推出一个新的和可负担得起的笔记本电脑在市场上，它的目的是这样做的。

代写毕业论文：戴尔笔记本电脑的营销策略

The demand for laptops with extra features is rising because of the rise in computer literacy; this would be checked on a pilot basis. The marketing strategy includes targeting the students in university at under-graduate level in age group of 15-24. In medium and long term respectively there would be a shift to include all professionals and university students.

In response to competitive challenges in the market, the strategic positioning would involve decision regarding setting initial prices of the product. In order to help position DELL laptops as ‘DELL laptops with Windows 8’ the image is intended to be created as a pre-emptive strategy. The main focus would be on highlighting the features it provides which are not provided by other firms and at the same price as others.

The target market of the product must be segregated into segments as this renders enhanced focus of sales effort and marketing on the audience which is willing to purchase the product. The target group of DELL Laptops would be professionals and university students as in this particular segment of individuals laptops instead of a want is a necessity. After a fall in the year 2008 demand for laptop is on a rise in light of the economic recession. The firm needs to take an advantage of this opportunity and by launching a new and affordable laptop in the market and it aims to do the same.