A large part of the knowledge that flows inside the firm is that which happens verbally, so the firms should encourage such discussions very frequently by providing proper resources and facilities for the same. The firms should also take help of the existing knowledge management tools in the market to gather knowledge and to put them to proper use. But pretty often the knowledge management often fails despite of these tools and techniques available in the market. Let us dig into the reasons behind this. Even having access to a rick knowledgebase big firms fail to deliver as per the plans. This can be categorized mainly due to 4 reasons. Firstly, it is happening due to fact that the firms themselves do not realize that they are already doing it, Secondly they fail become of the major reason that they consider IT as an alternative to social interaction. Another impotent reason behind this that the corporate are manly focusing on reusing and recycling the existing knowledge with the firm instead of acquiring and gaining new knowledge from the outside world and from others’ experiences. Knowledge management is always there present in the system of a firm so they need to realize the fact that they are already doing it.