The important strategic role done by CCF is to generate funds from the public to keep the cause of the campaign alive. The fund generation is done by many ways like public donations, sale of CCF merchandise, making a bequest, joining paid memberships, etc(CCF Merchandise, 2016).
The campaign calendar of CCF is full of various events such as incorporate public participation, awareness campaigns, advertisements, postcard, merchandise sale, etc. Some of the upcoming events with a CCF stall are on Sunday 2 October 2016 at World Animal Day in Edgar’s Mission, Sunday 23 October 2016 at World Vegan Day in Melbourne and on Sunday 30 October 2016 at Cruelty Free Festival, Sydney (Choose Cruelty Free, 2016). The purpose of such campaign stalls is that the people visiting them would get a chance to interact with the friendly team of the CCF stall. The CCF aims to sell its merchandise and distribute free information brochures which detail the cause and objectives of the organisation. This would create general awareness as well as interest of the people in the causes that CCF supports. By the sale of CCF merchandise organisation aims to raise some fund to continue its fight against cruelty on innocent animals. The campaign calendar of CCF is therefore well planned throughout the year and the details of events and promotional campaigns are available on the website of CFF “choosecrueltyfree.org.au”.
The Choose Cruelty Free (CCF) gives accreditations to the companies which are completely prohibiting animal testing and release its Australian cruelty-free list under strict criteria of certification. The CCF follows strict guidelines to give CCF accreditations to the companies which do not support animal testing, sale of animal skins or other cruelty on animals. This process of accreditation at CCF is very strict. CCF gives much value and effort in its process of giving accreditation to the companies. The strict inclusion criteria for companies in the cruelty-free companies’ list of Australia is said to be toughest around the world. It not only examines the procedures and operations of the company which has requested for accreditation but also evaluate the company’s parent as well as subsidiary companies for animal testing. Accreditation involves signing of legal agreement with CCF to ban any sort of animal testing in the production of goods within the company. The companies which successfully gain the accreditation are included in the Australian cruelty-free list as the companies which have banned animal testing on their products. The consumers peruse these lists to gain insight about the companies which has chosen mercy over cruelty towards innocent animals.
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