For the mass marketing activities, both the store managers and the corporate HR team of the company will have to perform various functions and responsibilities. The first responsibility of the store manager is to negotiate with all the brands to offer the best deals and bulk discounts so that Walmart can maintain the lowest price possible for all the products being sold at stores. The manager will also have to maintain supplier relationships.The HR team will conduct employee training programs to provide them with the skills of effective customer negotiations so that the customer experience can be improved. This will serve as a marketing tactic as employee serve as the forefront of a retail business and promote the brand image.For the online web promotions to drive traffic to the website, the company will outsource the Search Engine Optimization activities for the website. This job will be carried out by online marketing companies that offer various SEO packages. The social media marketing activities of the online business of Walmart will be conducted by marketing team of Walmart. They will manage the Facebook and Twitter account of the company on a daily basis by posting status updates on discounts and offers, and by engaging with the customers.
These accounts will also be used to handle customer queries regarding the product and services at Walmart.The relationship marketing strategies will be purely handled by the marketing and PR team of Walmart. Their job will be to promote the image of the company as a responsible brand. They will collaborate with social organizations to take part in social awareness programs and will also promote the employee development and training activities in Media. This would include online social media promotions of the social activities at Walmart, and posting press releases and blogs with online platforms and PR magazines. The relationship marketing team will also collaborate with local communities to engage them into operating small convenience stores. This will promote both brand image and business expansion.The marketing activities of an organization have a core connection with the objectives and vision of the organization. The main purpose of the marketing activities is to promote the overall mission or the objectives of the organization. These objectives can only be ensured with the support and collaboration between the departments of the organization. E.g.the marketing department cannot ensure that the customer experience is facilitated unless the HR department effectively collaborate to train the employee.