代寫-觀眾參與的重要性。觀眾的參與是影響體育成績的重要因素。沒有社會心理效應對運動員的運動成績起重要作用。這些變量會影響體育運動的方式。許多因素在這個範例中發揮作用。體育社會促進被認為是觀眾參與的一個重要因素。這被視為一個吸引人的概念。在這些動態中，觀眾參與的作用是必不可少的。喚醒的增加有助於助手增加主導反應。觀眾的出現提高了技術人員的表演水平。這些也導致非熟練人員的工作表現下降。這些互動的觀眾對表演產生了影響(Wong and Trumper, 2002)。當觀眾參與度增加時，運動員的表現就會增加(Hutchins, 2011)。觀眾人數的增加導致消費者人數的增加。
Similar to the goods and services marketing campaigns, the sports organizations try to develop perception of a particular goods and service. They try to gain viewership and increase the audience segmentation order to maintain the loyalty with the company and the sports team. Sport marketing campaigns are specifically created for niche consumer base. These are the fans or loyal patrons who want to identify with the team. The fans feel “we won the game,” even if they did not play in the game. This is based on the strong emotional connection that they feel with their favourite sports team. There is research done using data analytic tools that the people use in order to connect with the audience. This is done so that the audience can learn about the current trends and many important factors. From this research, the target audience is developed. The sport marketing campaigns tend to focus on the male gender of certain ages. An increase in the women and girl audience in the recent times is found. The age segmentation is done to build the brand. Extreme sports are viewed to be for a younger crowd and the white golf is found to have the older affluent male category. Some games such as the Olympic Games, FIFA football games, and UEFA sports leagues have a wider range of audience. This is done to ensure that the branding tools are merchandise. The team colours are printed on the products. The branding efforts are found to give the fans a lot of opportunities to interact with the team. Sports marketing are a difficult marketing campaign when it is compared to the general marketing efforts. The successful sports marketing impact is about the establishment of deep connection with the fan base and the team. These are done to inspire people and to interact with the teams on a regular basis. The audience participation stems from an emotional level of attachment people feel with the teams. For this, the branding efforts are done by the sports organizations.
The factors that drive the audience participation are the legacy of the event. For example, the people share deep emotional connection with the Football in many European and South American nations. The FIFA tournament is held every 4 years, and they have managed to garner the appeal of the world audience. Deep rooted legacy is embedded in this design. This makes it seems lucrative to people who are involved in the teams.
The next factor that is needed is the endorsement for financial cash flow. In the case of the Wimbledon tennis tournament, the celebrities cheer as fans for their favourite player. The development of endorsement and emotional connection with people are developed from these tenets. This is factored in by people who also want to be part of the process in connecting with the teams. One of the interesting developments that have been observed in the current times on the basis of the development of the Internet is the disintermediation and reinters mediation methods.