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代写价格-酒店的销售和收入战略的创新

在本篇代写价格-酒店的销售和收入战略的创新中了解到,酒店需要建立其销售和收入战略与创新的概念,吸引客人的经济和审美。使用旅游评论反馈作为一种有效的营销工具,可以帮助抓住新客户,并与他们建立忠诚度。在服务和产品上运用一定的内部优势,然后进行独家推广,可以为酒店获得更高的净利润率。酒店还必须使用个人营销,与客人建立个人关系,通过为他们提供定制的优惠,使其持久,并让他们参与酒店的成功可以鼓励客人的忠诚度。由于市场有点缓慢,没有太多的上升趋势,现在是在头两年制定正确的战略,然后大力推广新战略以吸引客户的正确时机。酒店必须建立以价格为基础和非价格为基础的销售和收入目标,这样酒店才能在定价策略和提供非价格服务方面达到最佳水平。凭借专注的努力和对市场的广泛了解,菲奥娜的精英酒店可以成为香港酒店业的主要参与者之一,并保持其地位,而本篇代写价格-酒店的销售和收入战略的创新具体分析如下:

The sales technique which is exceptional can come from the enhanced information about the market (Vila, Enz and Costa, 2011). The hotel when is completely informed about the market and manages to get all the relevant information, it is possible for it to make a strategy which is unbeatable and absolutely hits the market where it is most needed. For example, when they realise that some European cuisine is going to take tremendous popularity, it must hit the nail and bring in a European chef and make several dishes and organise a European food festival with exclusive marketing attracting the right people to the hotel and getting the first mover advantage. If they manage to get the best dishes around, it will have set itself for a good amount of profits for the time during which the cuisine remains a hit among local and international guests.

Using travel website reviews as the best marketing tool can give more goodwill and good reputation to the hotel. Almost all travellers now are using travel review websites for getting information about the hotel and then make a calculated decision. The positive and negative feedbacks of customers have a great impact on new or first time customers considering a hotel for their stay(Hsu, Chen and Ting, 2012). Thus, the Fiona hotel must use feedback collection from all guests as a norm and use them for posting it on sites like TripAdvisor, Trivago, etc. For receiving good feedback, it is necessary for the hotel to get its service and management right as when the service exceptional and incomparable, then the feedback will be equally good and attractive to other new guests.

Identifying a specific competitive advantage in the product or a service can be the best supporter of sustainable profit (Bowie and Buttle, 2011). When the Fiona hotel has some kind of advantage over other such as exceptional quality rooms, spacious rooms, specific popular dishes, good views from the rooms, etc. it can use this advantage to its benefit. For example, of Fiona hotel has good view rooms compared to its competitors, it can possibly charge more premium for the rooms with a good view. This is a sales enhancer and escalator.
4. Relationship marketing is one concept which is used to increase per customer sales through innovative relationship offers and making a personal effort in connecting with regular guests and making them a part of the success of the hotel. This works wonders when the guest also feels the connection and the loyalty on their part becomes more rigid and difficult to be broken.

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