The sales technique which is exceptional can come from the enhanced information about the market (Vila, Enz and Costa, 2011). The hotel when is completely informed about the market and manages to get all the relevant information, it is possible for it to make a strategy which is unbeatable and absolutely hits the market where it is most needed. For example, when they realise that some European cuisine is going to take tremendous popularity, it must hit the nail and bring in a European chef and make several dishes and organise a European food festival with exclusive marketing attracting the right people to the hotel and getting the first mover advantage. If they manage to get the best dishes around, it will have set itself for a good amount of profits for the time during which the cuisine remains a hit among local and international guests.
Using travel website reviews as the best marketing tool can give more goodwill and good reputation to the hotel. Almost all travellers now are using travel review websites for getting information about the hotel and then make a calculated decision. The positive and negative feedbacks of customers have a great impact on new or first time customers considering a hotel for their stay(Hsu, Chen and Ting, 2012). Thus, the Fiona hotel must use feedback collection from all guests as a norm and use them for posting it on sites like TripAdvisor, Trivago, etc. For receiving good feedback, it is necessary for the hotel to get its service and management right as when the service exceptional and incomparable, then the feedback will be equally good and attractive to other new guests.
Identifying a specific competitive advantage in the product or a service can be the best supporter of sustainable profit (Bowie and Buttle, 2011). When the Fiona hotel has some kind of advantage over other such as exceptional quality rooms, spacious rooms, specific popular dishes, good views from the rooms, etc. it can use this advantage to its benefit. For example, of Fiona hotel has good view rooms compared to its competitors, it can possibly charge more premium for the rooms with a good view. This is a sales enhancer and escalator.
4. Relationship marketing is one concept which is used to increase per customer sales through innovative relationship offers and making a personal effort in connecting with regular guests and making them a part of the success of the hotel. This works wonders when the guest also feels the connection and the loyalty on their part becomes more rigid and difficult to be broken.