代写价格-KIT barbeque烧烤餐厅的竞争分析
代写价格-KIT barbeque烧烤餐厅的竞争分析。KIT barbeque的理念是为顾客提供无限的韩国烧烤体验。与排名前三的竞争对手相比，我们的自助餐平均价格在15英镑左右，而同样的篮子价格要高得多，而且三家竞争对手的菜单都是按菜单点菜，价格都在20英镑以上。竞争是巨大的，因为有大的不。那里有提供烧烤的餐馆。然而，仍有空间为餐厅提供韩国烧烤高档范围。主要竞争对手是Bodean ‘s BBQ、Grillstock Smoke house和Porky ‘s London。他们都以世界一流的食物和服务而闻名。然而，它们都没有提供价格实惠的无限烧烤。除此之外，还有15-20家餐厅与KIT展开直接竞争。
The competition is huge as there is large no. of restaurants offering BBQs are there. However there is still room left for restaurants offering Korean BBQ in premium range. The major competitors are Bodean’s BBQ, Grillstock Smoke house and Porky’s London. All are known for their world class foods and services. However, none of them offers unlimited BBQs at affordable price. Besides these, there are other 15-20 restaurants giving direct competition to KIT.
The concept of KIT barbeque is to offer unlimited Korean BBQ experience to the customers. Compare to top 3 competitors our average buffet costs around 15 pounds whereas same baskets will be much higher and will be more than 20 pounds in all three competitors as their menu is based in A-la-carte options.
The competitor’s bench marking will be done on the basis of three parameters as given below:-
Price: – The price for average basket size will be much lower for same quality because of unlimited buffet options.
Quality: – The quality will be comparable to top 3 with authenticate tastes of Korean specialties. This will help in gaining competitive advantage.
Tastes:- The tastes will be unique and a differentiating factor for the KIT as there is no BBQ at present offering authenticate Korean BBQ in London.
So, the competitor benchmarking reveals there lie gaps for authenticate Korean BBQ at affordable price in London.
Section B
Unit Costs
The unit costs will be developed using the concept of direct costs only. We will assume that an average person consumes 300 grams of meat at one go which consists of different options like fish, chicken, veg options etc. This will cost around 4 pounds whereas desserts drink and main course will cost on an average 5 pounds per person. So, total costs will be 8 pounds and these costs will be used in our analysis.
Selling price
The selling price will be developed by marking 100 percent margin on the costs as calculated above. Using 8 pound as costs, it will come around 16 pound but for this business we will use around 16 pound for our analysis.
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