The external environment analysis for Nike is quite crucial and important for the purpose of management of the company’s operations. Since, it is operating in a difficult and competitive market environment there is a need for the management of the business conditions. The company’s external environment is of critical importance for the proper engagement and management of the operations. There is a lot of presence of competitive rivalry in the management of the operations of the company in its operations in United Kingdom (Blakeman, 2007). Therefore, proper analyses of the complete factors which are likely to influence the working of the operations of the company are crucial and important.
Marketing strategies would be used by Nike to reach out to the intended target audience. Such kind of plan would incorporate objectives, marketing mix details and financial plan that would be required for the proper implementation. Therefore, the detailed outlook and operational strategies of the plans would be shared within the working of the organization’s management (Simmonds, 1982). In order to control the overall marketing plan, the key performance metrics would also be highlighted and checked for variance (Luck, 2008).
The main focus on the marketing plan of Nike would incorporate the need to have outdoor events which can be interactive as well. Such kind of marketing plan would target the young consumers who like to participate in the Nike’s Running Club. This event would involve running events which people would be able to participate within their own cities. Such running events would be integrated within the mobile applications of the Nike that would allow the company to reach out consumers in a comprehensive manner. Such event would be making use of the 7 P’s of marketing for the development of the overall programs (Marketline.com, 2016).
The 7 Ps allows the company to clearly strategize its plans for reaching out to the consumers. The company would have to clearly develop the right kind of product, place and pricing option to reach to the consumers. This would entail clearly understanding the needs of the different set of consumers (Marketline.com, 2016). It has been seen that young consumers are likely to have different ideas regarding the purpose for health management. So, there would be necessity and need to clearly develop the plans. The critical part of this plan would come in the form of promotion and processes development. The company would have to clearly market the event to reach the maximum number of consumers (Paley, 2007). Further, it has to ensure that the company is able to reach the consumers on the basis of the right kind processes which can solve the needs of the consumers (McDaniel & Gates, 2005).