代写价格-苹果Apple watch的市场细分策略分析

在本篇论文代写价格-苹果Apple watch的市场细分策略分析中,苹果公司采用独特的细分策略,将产品销售给消费者。产品的核心价值植根于消费者,并且是针对消费者的。智能手表在可穿戴市场有很强的存在(Wagner, 2015)。他们慢慢地获得了主流的追随者。研究发现,Apple watch的主要用户是18 – 34岁的人群。家庭平均收入超过10万美元,其中大多数男性更喜欢使用手表。在智能手表的案例中,年龄、收入和性别是主要考虑因素(Nykanen, Tuunainen & Tuunanen, 2015)。值得注意的是,这款智能手表是为各种各样的消费者设计的,而苹果公司一如既往地为高端消费者设计了一款产品。它最初是作为一款健康追踪软件被引入市场的,并且只与苹果的产品兼容,接下来有关代写价格-苹果Apple watch的市场细分策略分析如下:

Apple uses unique segmentation strategy to sell its products to the people. The core values of the product are consumer rooted and are found to be consumer specific. Smart watch has a strong presence in the wearable market (Wagner, 2015). They have slowly been gaining mainstream following. It has been found that the primary uses of Apple watch are people in the age demography of 18 to 34. The average income of the households is found to be more than 100000 USD of these majorities of the men preferred to use the watches. In the cases of smart watch, the demographics that are mainly considered are age, income and the gender is found to play a major role (Nykänen, Tuunainen & Tuunanen, 2015). It should be noted that the smart watch has been created for a diverse range of consumers and Apple as usual had created a product that would target the high end consumer.
It was originally introduced in the market as a fitness tracker and is found to be compatible only with the Apple products. There should be an accompanying product such as the mobile phone in order to make the sales. Hence the people should already be patrons of the brand. Main consumer demography are the people already owing Apple products. It has been found that the majority of the people around 69% was found to already have Apple products. Apple Watch similar to the branding strategy of Apple watch focuses on the emotions of the people. The sales of the product were found to be towards the people who are aged between 18 and 35.
In the case of smart watch, the age demography is found to be very useful. College students seem too have high brand affinity and preference for this product. The people in this category are looking for entertainment and a product that helps them elevate their prestige among peers. There is a lot of entertainment and it enables the people to easily connect with each other. This is more of a fad to the younger demography and this will be ephemeral hence the company looks to continually create products that are popular among the young demography. They are primarily looking for the product to cater to their entertainment needs.
Young working professionals between the ages of 22 to 30 are looking for exploration of a product. The features of the product should be functional and unique. In this they people in this demography are looking for high-tech products that are extremely functional and unique in attributes (Rogers, & Lee,2016).. There is very little importance given to the overall aesthetical quality of the designs.