代寫論文費用-企業在競爭下的業務影響。一些關鍵的商業含義已經出現，因為競爭優勢是在當今時代構建的。例如，正如Dauriz等人(2014)的麥肯錫報告所強調的，企業必須采取創新戰略，如采用快速時尚來保持競爭力。然而，企業可能在這方面受到挑戰，特別是當企業沒有能力采取創新(Poddar & Gadhawe, 2007)。這些業務可能在金錢上受到阻礙。特別是，如果他們是一個新的或小型企業，剛剛開始進入創新市場，那么他們可能會面臨更多的挑戰。新企業將無法在這一事業的研發上投入大量資金。
Some key business implications have arisen because competitive advantage is structured in current times. For instance, as the McKinsey report of Dauriz et al., (2014) highlights, businesses have to take up innovative strategies such as the adoption of the fast fashion to stay competitive. However, businesses could be challenged in this aspect especially when businesses are not in the position to take up innovations (Poddar & Gadhawe, 2007). These businesses could be impeded monetarily. In particular if they are a new or small business that has just started to enter the innovation market, then they could face more challenges. New businesses would not be able to invest much into research and development for the cause (Rothaermel, 2015; Morschett, et al., 2015).
Another major business implication is the sustainability for businesses. Businesses would have to work on more sustainable supply chains as this would enable them to bring better value to their customers. In addition, working together with different partners in the supply chain helps the international business. It helps them on forming collaborative attempts that can reduce operational costs as well.
Pandora’s growth was more driven because of its consumers other than its innovation. However, Pandora cannot only rely on its consumer demand. Consider the insights offered by BCG matrix in the context of internationalization for Pandora. The BCG matrix used in research studies is drawn across x and y axis of market shared and market growth rate (Baden-Fuller & Haefliger, 2013; Smith, 2002). The high market share and high market growth rate quadrant are called stars (Guta, 2017). The high market growth rate and the low market share are called question marks. The low market share and the low market growth rate are the dogs. Finally, the low market growth rate and the high market share are case cows (Armstrong & Brodie, 1994).
Now Pandora might not fall under the same quadrant in all countries. The quadrant that it falls under would vary from country to country. For instance, in some countries there could be a high market share opportunity along with low growth rate that would give much potential to expand. Such an opportunity would be assistive in Pandora’s expansions. Yet some contexts are only cash cows. Some countries might have local competitors holding majority of the share (Cavusgil et al., 2014). These forms of countries would require businesses to invest a lot to combat competition (Wild et al., 2014). Usually these business units are considered as cash traps. Pandora might not be able to continue their investments successfully. The sales of branded jewellery are on the rise as evident in the MacKinsey report. Therefore, Pandora has to become equipped with all forms of competitive advantages like never before.
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