代写论文-服务性能测量

要有效地提供服务，就需要深入客户的内心，体验客户需求的需求方式。在服务性能度量的情况下，必须同时包含这两种度量。公司需要开发一个清晰的范例，并且在度量组织的需求方面具有竞争优势。服务公司需要研究有形的和内在的因素(Brady et al.， 2001)。大多数研究工作指出,公司需要在宏观因素环境因素以及公司面临的具体问题在每个情况下,但正如约翰斯顿&克拉克(2008)国家有必要移动客户关系的最佳状态尊重他们的意见为了成为真正成功的服务行业，良好的代写论文-服务性能测量是第一步。

To be effective in service provision there is a need to get into the minds of the customers to experience the ways the customer requirements are needed. In the cases of service performance measurement, it is mandatory to include both measurements. The companies need to develop a paradigm that is clear and also have a competitive advantage in measuring the needs of the organization. The service companies need to look into the tangible and the intrinsic factors (Brady et al., 2001). Most research work states that companies need to factors in the macro environmental factors and also the specific issues that the companies face in each situation, but as Johnston & Clark, (2008) state it is necessary to move customer relationship to a top form by respecting their opinions in order to be really successful in the services industry. A decent service performance measurement is the first step here.
Now according to the bow tie relationship, a traditional contact where the customer input feedback in performance measurement is not given much consideration would result in lessening customer loyalty. These contacts are broken easily. However, in the diamond relationship there is more interaction and the contacts are tough to break. Researchers states that companies need to monitor and maintain the control over the situation. In this process, they need to bench mark the process. The external benchmarks enabled the companies need to consider the costs per unit of information processed and also consider the service offering when compared to the other companies. The companies need to factor in the internal benchmark. These internal benchmarks are found to have the best practice to achieve the results. The companies can have the access to all the information. In this process, the companies can understand the nuances of the process (Brady et al., 2002; Stank, et al., 1999). This is necessary for Chipotle as the qualitative interviews indicate that customers are smart and understand these nuances of the feedback and performance measurement system. For instance, one of the participant who was also a hospitality major herself. She believed that Chipotle like many other fast food chains confuse performance and environmental trends and variations. These are two different things. Environmental variations and trends must be used to create and innovate product and services, and on the other hand performance measurement and assessments must be used to improve product and services. So, Chipotle has to be transparent in their feedback and service performance measurement implementation to win over customer trust. Overall all participants seemed to agree that service performance measurement techniques exist in Chipotle, but three out of five believe they were lacking and had to be improved to be in par with competing restaurants.

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