4.2. Optional Additional product Strategies:
OLED lights consume energy less than 20% than normal bulbs available in the market and are a good source of economic and efficiency gains. It is useful in both sectors in industrial sector and for personal consumption in homes and shops.
Service Oriented strategies: The efficiency of OLED is high with low heat production as when current is passed through them it gets converted into only that much energy which is needed for consumption.
Customer service Culture: The product reviews can be taken from existing customers and desired changes can be introduced in the new lot produced and the customers can be made aware of the new features introduction in the product on the demands of the customers so that they also feel valued and they remain loyal customers of our brands (Leonard, 2002).
4.2.2 Process (Systems, procedures): The clients should be made aware of its initial cost which is little higher than normal lights but the cost should be compared with its long life and low electricity bills.
4.2.3 Physical evidence (internal marketing & customer service): The information system of the organization should be sound so that the services and complaints of the customers should be answered promptly.
4.3. Prices: Prices of LED are high in comparison to normal lights available in the market but as the demand and supply are increasing in the market prices are also coming down. By the tie LED’s will capture whole market and all sectors prices of LED lights will fall and will fir the budget of every individual and the organizations.
4.4. Placement (Distribution): Distribution channels should cover all market areas which are good for increasing the sales of LED Lights.
4.5. Promotion: Promotion strategies should be such that they highlight all features of LED lights and shows its competitive features in comparison to other substitutes available in the market. All new means of promotion should be used.