In the below mentioned are the recommended strategies for Development in India, which LSBU must take into considering for extending it fast food business units in the country:
• LSBU must work flexibly by countering back to the fast-changing Indian market and being sensitive to the Indian consumers’ needs. It is essential to make product modifications so that they suit the Indian conditions. Almost 25 to 30% of the populace in the country is vegan and due to which LSBU should focus on isolating the non vegetarian cooking procedure from the vegetarian ones to persuade both the vegetarian and non vegetarian customer groups (Jacquelline and Kline, 2007). Product adjustment is the chief strategy, which the company must emphasise on for developing in India. Innovation is essential not only for localizing products and services, but in business models and procedures too (Cooper and Edgett, 2009.).
• In order to realize complete potential in the country, it is essential for international companies in India to demonstrate a potent and noticeable commitment to the country (Fatehi, 1996). In this context, it is substantial for LSBU to make its local operations powerful, and invest in the local talent. The company must pay significant attention to the wants of Indian consumers by delivering the customization that local market needs (Cohn, 2008).
• LSBU needs to focus on looking for the best way to make entry in the Indian market. This implies moving away from the joint-venture approach, which a lot of companies have adopted and comprehending to go alone (Charles and Smith, 2007). Therefore, LSBU should focus on other market entry alternatives like franchising and licensing. Under franchising the company can give rights to local business of using the successful business model as well as brand for an agreed period of time (Bijoor, 2011).
• To attain a balance between international brand and local positioning, LSBU can bring in sub-brands or models with traits suitable to Indian needs. LSBU should work with local suppliers to diminish costs, which would enable the company to offer reasonably priced goods to the end consumer. The key recommendation for LSBU is that the company should make customization a game-changing strategy, instead of an incremental one (Barnes, 2008).