National cash Register or NCR Corporation is an American electronics and computer software and hardware company. The company deals in manufacturing ATM machines, point-of-sales terminals, self-service kiosks, barcode scanners, check processing systems and business consumable. IT maintenance support services are also offered by the NCR Corporation. With its extraordinary performance, the company had expanded very fast and made immense growth. However, NCR is facing stiff competition in the market with the companies like IBM and DBD. Financial statements of these 3 companies show that competition is hampering the financial state of NCR.
This report explains the current financial condition of the NCR Corporation and its competitive state with IBM and DBD. The report analyzes the financial statements of the three companies and present a ratio analysis and detailed presentation of their financial condition along with the recommendations to solve the financial issue.
Started in 1884, NCR Corporation is based in Dayton, Ohio, which was acquired in 1991 by AT&T. The company sold its Dayton, Ohio properties in 2009 and moved to Atlanta. NCR’s original name has been maintained even after the merger with AT&T and it is one of the largest computer software, hardware, electronics and IT support service companies in America.
With the above calculations and comparisons of Net Profit Ratio and return on Asset ratio, we can clearly see that NCR is not in a very good financial state, but still better than the DNB. However, IBM is the leader among 3 with the highest and outstanding ratios and profit margins. In spite of a good competitor, DNB lost with NCR and IBM.
As per the financial analysis of NCR and its comparative analysis with its competitor companies, it is clear that NCR is doing good business and keeping its aim of serving its customers with good interest. With more than 30,200 employees, the company is expanding yearly and gaining good profits every year as compared to its competitor DNB.
However, with few suggestions, the company can improve its market performance. The company must set achievable goals with some changes in its operational policy. Additionally, the employee processes should be improved to increase the efficiency of the company.