The thing that separates one fashion photograph from the other is its ability to bring together all the elements collectively to create a brand image and a unique identity that is not present in any other brand. These photographs use a set of artistic elements like a different scenario of painting the faces black with the context of this picture. A range of colour, set of style and the composition of elements that define beauty on the art form.
Just a well-crafted picture is not associated to getting enough consumers or attaching a brand value. “Creativity, movements and ideas within commercial photography” (Rhodes, 2003) associate a set of identity with the fashion brand. As noted earlier, the essence of the product itself is incorporated by the art quality and imagery. “This ‘art’ is an image creation that shares a select set of goals of gallery art—to agitate the observer creating emotion and identification—while neglecting other motives, such as education and confrontation” (Rhodes, 2003)
The Azure-Youth culture associates the dark side commonly fitted in the youth subculture as a way of creating a separate identity for themselves in which they can freely enjoy the likes of high-end fashion which give them freedom to be able to practice their own way of style. The black and blue colour being the favourite of youth is introduced in this advertisement as a way of attracting them towards the brand.