代写论文:营销计划宝马

代写论文:营销计划宝马

情景分析
汽车工业一直以来有一个动荡的旅行通过某些年由于经济条件。高度的全球化和竞争已经迫使制造商为了争取市场的股票(索非亚,2013)。顾客的期望、创新产品、差异化战略和高程度的发展和研究一直是最重要的领域之一,受到整个行业的专注于。

代写论文:营销计划宝马
公司
宝马已被确定为第十大汽车制造商之一,在全球范围内,已经有很长的历史,提供证据的卓越品牌。它被发现在1916年在慕尼黑总部和在英国的业务已经开始在1980年(皮拉伊,2010)。宝马集团一直在客户提供信息和金融技术服务关系和供应链的管理。自2000年,宝马集团到目前为止已经超过8亿欧元的投资行业内的联合王国。宝马集团员工已经提供很多好处,包括灵活的工作时间和工资竞争力。

代写论文:营销计划宝马
客户
宝马集团还拥有所需的数据创建一个了解市场和客户的基础(帕克,2009)。这些信息是利用品牌达到观众年轻的目标,城市和科技精明的专业人士通过广告被放置在电视和网络上。

代写论文:营销计划宝马

Situational Analysis

The industry of automobile has been having a turbulent trip since the passage of certain years because of the economic conditions. High degree of globalization and competition has been forcing the manufacturers in order to strive for the shares of market (Sofia, 2013). The expectation of customers, innovation of product, strategy of differentiation and high degrees of development and research has been one of the most critical areas that are being focused upon by the entire industry.

代写论文:营销计划宝马
Company
BMW has been identified as one of the tenth largest manufacturers of car across the globe and has been having a long history that provides evidence about the excellence of the brand. It had been found in the year of 1916 with headquarter in Munich and the operations in United Kingdom had been started in the year 1980 (Pillai, 2010). The group of BMW has been providing information and financial technological services like relationship amongst customers and the management of the supply chain. Since the year 2000, the group of BMW until now has made an investment of more than 800 million euro within the industry of United Kingdom. The group of BMW has been offering a number of benefits to the employees that include flexible hours of work and wages that are competitive.

代写论文:营销计划宝马
Customers
The group of BMW also has the data required for creating an understanding about the marketplace and the base of customers (Parker, 2009). This information is utilized by the brand for reaching the audience being targeted that are young, urban and tech savvy professionals by advertisements being placed on the television and the internet.