创新特点：尽管Ampleforth Abbey以其产品而闻名，但人们必须了解公司推出的新产品Still Cider。为了在客户之间创造一个空间，我们需要实施创新的营销方式，包括广告的内容和其他方法。
As per the present trends in the market, it is obvious that there is a good scope in the market for the manufacture of the cider in the market. Also, the success of a product that is launched by Ampleforth Abbey is guaranteed. In the present run, we can say that the present market scenario is the best for the success of the product. The product requirement is at its best and the when the requirement is associated with a brand name, the success of the same can be forsaken.
In order to ensure that the customers like the product and it becomes a part and parcel of their day to day needs, it is necessary to capitalize the market as per its requirements. Some of the key requirements of the present market includes the following:
High Quality: The quality of the product which is delivered to the market should be the best. If we refer to our product, we have a best quality for all of our products. Our products are prepared from the best quality apples which are available at our own orchids. The process of fermentation is also carried out in the best environment and it is ensured that the product isn’t harmful for the customers by any means. Also during the process of packaging complete care will be taken for the packaging of dry cider. The packaging will be completely air free.
Innovative Features: Though Ampleforth Abbey is known for its products it is necessary that people must know about the new product launched by the company i.e. Still Cider. In order to create a space among the customers, we need to implement innovative ways for the marketing which will include contents and other methods of advertisements.