美国代写report：市场竞争策略

美国代写report：市场竞争策略

公司应改进客户服务，以确保客户的忠诚度。公司可以建设自己的网站，方便忙碌的人进行网上购物。这将有助于增加公司的客户群。该公司可以利用其生产最新鲜零食和乳制品的能力。这是一个竞争优势，因为无论他们对竞争对手品牌有多忠诚，它都会吸引所有有健康意识的客户。
该公司主要在创新方面进行大量投资，使其与竞争对手相比具有可持续的竞争优势。首席执行官RegWeine认为创新引导了营销策略。这有助于公司继续推出新的创新产品。该公司知道其竞争对手可以从海外市场获得一系列产品，但Bulla相信开发自己的产品。这将有助于将新的和新颖的产品投放市场（Rust，Lemon＆Zeithaml，2004）。只有通过开发新产品，公司才获得增量增长。例如，在冰淇淋中，新产品占增长的60％。

美国代写report：市场竞争策略
公司拥有的主要可持续竞争优势之一是其聘用的员工。公司加强了人力资源部门和市场营销团队，以优势于竞争对手。该公司相信消费主导的创新。因此，该公司还制定了方法和手段，将客户洞察纳入其研究和开发中。该公司还沉迷于体验营销。这使公司可以轻松地与消费者进行感情联系。与客户进行情感联系的一个例子是“幸福的多尔洛”活动（Zeithaml，Bitner＆Gremler，2006）。

美国代写report：市场竞争策略

The company should improve its customer service so as to ensure customer loyalty. The company can construct an internet site of its own which can facilitate the busy people to do online shopping. This would help in increasing the customer base for the company. The company can leverage on its ability to produce the most fresh snacks and dairy products. This is a competitive advantage as it would attract all the health conscious customers no matter how loyal they are to the competitor brand.
The company mainly makes huge investments in innovation so that they have a sustainable competitive advantage over its competitors. The CEO RegWeine believes in innovation led marketing strategy. This has helped the company to continue to launch new innovative products. The company knows that its competitors have access to array of products from the overseas market, but Bulla believes in developing products of their own. This would help in delivering new and novel products into the market (Rust, Lemon & Zeithaml, 2004). The company has gained its incremental growth only through the development of new products. For example, in ice creams, the new product has accounted for the sixty per cent of the growth.

美国代写report：市场竞争策略
One of the major sustainable competitive advantages which a company has is the set of employees it hires. The company has strengthened its human resource department and also the marketing team so as to have an edge over its competitor. The company believes in consumer led innovation. Thus the company has also developed ways and means to incorporate the customer insights in their research and development. The company also indulges in experience marketing. This makes it easy for the company to connect at an emotional level with the consumer. One such example of connecting emotionally with the customer is the “Dollop of Happy” campaign (Zeithaml, Bitner & Gremler, 2006).