In today’s world of competition, the women hygiene products are growing in number. There are numerous alternate brands from which the females can choose. The companies which deal with the menstrual products such as sanitary pads, tampons and moon sups find it tedious for them to retain their customers. Therefore, so as to keep their customers retained to their brand, the companies make innovations in their products such as incorporating soft linings in the sanitary pads, fluffy sanitary pads, toxin-free and eco-friendly moon cups and so on (De Mooij, 2013). Nowadays, consumers do not rely on traditional methods to know about the products, they purchase in the line of female daily products. Hence, they make use of more reliable sources of information such as company online reviews, product reviews, feedback from other customers and so on before they make the purchase of the products.
Therefore, this research was conducted to study the role of social media in the market of the female daily necessities in the developing country of Taiwan among the Asian women. The small and medium enterprises have been studied in the report for making use of social media marketing for the purpose and hence this research is conducted further to understand the role and significance of social media marketing in the eyes of the female customers. It would be true to say that women make use of the social networks to ensure the products to buy are the most suitable and also to know which are the best strategies employed by the companies for fulfilling their needs and requirements (Richard, 2014). In order to understand the adoption of the right product on the basis of the influence of the social networks, there were several studies carried out. In one of the South African countries, 400 women were surveyed to identify the connections among women from the age of 12 to 55. This was done to check the viability and strength of the social networks of the female customers. In the study, the girls and women were asked to give the names of the women with whom they shared personal information most. Hence, this study highlighted how social media networks are utilized effectively by the female customers to make the selection about the most referred female hygiene products. This also holds true in the context of the current study as the companies also make use of social media for marketing their products. Additionally, the consumers make use of their social connections for deciding onto their most preferred brand and products (Sashi, 2012). The female hygiene products manufacturing companies ensure to provide best products and services to the customers which are better than their rival companies so as to retain their existing customers are.