管理论文代写

美国代写论文:客户满意度

美国代写论文:客户满意度

在过去进行的大量研究中,服务质量被认为是重要的。例如,Ranaweera和Neely(2004)开展的一项研究侧重于分析高质量客户保留环节的存在,并且研究的进行揭示了显着的调查结果。在研究中评估过,服务质量的感知与客户满意度及其在组织内的保留直接相关。通过专注于质量因素,零售公司可以确保客户更好的整体满意度,因此,他们可以期望将其留在组织内(Ranaweera and Neelym,2003)。同样,Gomez,McLaughlin和Wittink(2004)进行的一项研究表明,由于满意的客户将会增加公司的收入,因为他们可能会再次访问以利用其服务。研究表明,超市对顾客满意度提高的重要途径主要是建立顾客满意度管理方案。客户关系管理(CRM)等技术的应用可以实现更高的客户满意度(Gomez,McLaughlin和Wittink,2004)。

美国代写论文:客户满意度
由于客户的满意度被认为是非常重要的,所以对文献的分析表明,研究人员过去也研究了客户满意度与其保留之间相关性的存在。 Ranaweera和Neely(2003)进行的一项研究旨在确定顾客满意度与其在组织内的留存率之间的关系,研究结果揭示了他们之间存在密切联系的调查结果。

美国代写论文:客户满意度

Service quality is identified as important in a large number of studies that have been conducted in the past. As for example, a study as carried out by Ranaweera and Neely (2004) is focused towards analysing the existence of quality-customer retention link and the conduct of the study revealed significant level of findings. It has been evaluated in the study that the perception of service quality delivered is directly related to the customer satisfaction and their retention within the organisation. By focusing on the quality factors in particular, the retail firms can ensure the better overall satisfaction of customers, and with this, they can expect of retaining them within the organisation (Ranaweera and Neelym, 2003). Similarly, a study was conducted by Gomez, McLaughlin and Wittink (2004) indicated that there would be rise in the revenue of the company from satisfied customers because they would likely to visit again in order to avail its services. The study indicated that an important way in which the satisfaction of customers to a higher level can be achieved in supermarkets is mainly by way of establishing customer satisfaction management programs in particular. There could be the application of techniques such as Customer Relationship Management (CRM) in achieving higher customer satisfaction level (Gomez, McLaughlin and Wittink, 2004).

美国代写论文:客户满意度
As the satisfaction of customer is identified as highly important, an analysis of the literature indicates that the existence of correlation in respect to customer satisfaction and their retention is also studied by the researchers in the past. A study as carried out by Ranaweera and Neely (2003) is aimed at identifying the link in respect to customer satisfaction and their retention within organisation, and the conduct of the study has revealed findings that there is a close association of link between them.