Wal-Mart is a multinational retail chain. The company has largely been successful because of its pricing strategy. Wal-Mart’s announcement of everyday low prices has been its success motto. However for continued success Wal-Mart needs to meet the demands set by internal society. Domestic markets have claimed that Wal-Mart does not use internal sourcing as much as it uses international sources. Products from nations with cheaper raw-materials and labor are seen to be robbing the domestic market suppliers and production units. This same issue is also what sets up blocks for Wal-Mart in international Markets.
Wal-Mart has planned and organized strategies that would help it meet the internal or domestic level issues. On the business level it plans to source and produce internally and also reinforce its brand image with the use of environmental strategies. At the international level, it is still less prepared to face the dynamics although the problem is the same. Here Wal-Mart is recommended to come forward with a planned execution for the international countries like China and India where it wants to expand. This plan must be similar to what it plans for its domestic nation.