essay代写-大众柴油车尾气排放超标的调查分析

在本篇essay代写-大众柴油车尾气排放超标的调查分析中,大众汽车是世界第二大汽车制造商,大众汽车在汽车市场占据了大部分的市场份额。2015年,大众最大的丑闻被EPA曝光,大众柴油车使用作弊软件通过尾气排放测试,这意味着大众柴油车的尾气排放超标,对环境有害。丑闻发生后,大众汽车的全球销量下降了2%。本研究调查发现,新西兰是大众柴油车的渗透率较大的国家,其中有大量柴油车受到了排放丑闻的影响,例如柴油车排放超标,对环境有害。接下来有关essay代写-大众柴油车尾气排放超标的调查分析如下:

Volkswagen is the world second largest vehicle manufactory, VW occupy most of market share in vehicle market. In 2015, the biggest scandal of VW was exposed by EPA that VW’s diesel vehicle pas the emission test by using cheating soft, which means the emission of VW’s diesel vehicle is excessive and harmful for environment. After the scandal the global sales of VW drop off by two percent.
The existing literatures have explain that there are a positive relationship between brand’s credibility and consumer behaviour about brand reputation, brand trust/royalty and boycott attitude.
The current study investigate that New Zealand has a big penetration of VW’s diesel vehicles and a large number of those vehicles are affected by the emission scandal e.g. those vehicles’ emission are excessive and harmful for environment.
The research is aim to investigate the customers’ view of VW’s credibility before and after the emissions scandal. Ohanian’s source credibility scales will be used in this research to analysis the customers’ view of VW’s credibility.
Participants
The participants in research will contain people in Auckland and Wellington, both are the biggest city in north and south island. All participant in the research should be the person who know the emission scandal, otherwise, the answer of them will not be taken. Besides, the participants contain in this research should not have brand (especially vehicles brand) propensity, or their answer is valueless, because whether or not the scandal will not change their view of particular brands.

Sample group will be collected by printed questionnaire to people in the centre place in both cities. The sample requires a hundred valuable questionnaire (people who do not know the scandal, or have brand propensity will be data they provided will be valueless data) and 50 valuable required in each area. The time for the collection will continue for 100 valuable questionnaire completed.

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