社会绩效是对公司活动的评价，这些活动被认为与社会相适应，增强了公司存在的目的，并为社会和社区带来社会效益(Aras and Crowther, 2010)。Myers认为它的社会责任是将自己的行动和责任融入到日常行为中，并将其注入到日常生活中，这样它就成为了一种组织文化。这是一个非常重要的目标，但实践起来很困难，制定起来也很容易。该公司在其社会绩效方面表现良好，它声称已经与社区进行了接触，约94%的利益相关者认为Myer一直在满足其要求和关注。接下来有关essay代写-社会绩效的论文分析如下 ：
In the 2014 financial year, Myer has worked with the community and engaged with them for various requirements, and has donated more than $2.3 million to local communities. Out of this, $1.3 million was raised as a fund, and $340,000 has been direct cash benefits from Myer. This particular fund supports disadvantaged children, women’s health, and sick youth who are not able to afford medication and treatment. This is a nice project and valuable investment, indicating a moral and social responsibility of the firm but it has been doing less compared to the overall requirement that grips Australia. It is undeniable that Myer is indicating its social responsibility as a corporate through various activities of charities and sponsorship, but compared to what is possible and what is the industry average, it is not significantly huge and commendable. Nevertheless, it is not to be denied of being called as a good philanthropist.
The product team who checks the quality of the products and raw materials shows that the product quality is aligned with 95% conformance requirement of the product. This is another socially responsible move and infers that the company is careful and alert about the product quality and what they sell in the market. Conforming products to the minimum or maximum quality standards is a standard practice and must be continued with aggressive assessment (Benn and Bolton, 2011), because the quality of the product is what will be one of the most preferred selling propositions for the company. This is a good socially responsible move to set an example of being responsible for the social impacts of their actions and also reduce their environmental obligations to reduce its carbon footprint and be one of the leading carbon suppressor.
The company also has a customer service satisfaction reward model whereby they capture the satisfaction status of each customer they serve. This helps in formalising a way of being in touch with the customers and initiating personal selling when chance permits. This is another good way of improving their social obligation of giving quality products and satisfying the customer, because a satisfied customer means more to the company than acquiring new ones because the old ones will continue to be their loyal ones and continue buying from the brand stores. It has enhanced its female employees in 2014 compared to 2013. This infers the company’s belief of gender equality and including women as primary employee teams to handle the daily activities and give them better responsibilities for expanding. Employing more female than male members indicates the company’s intention of considering women as an important part of the organisation and disproves the notion that women are best as homemakers (Tench, Sun and Jones, 2012).
Under the partnership with the Salvation Army, Myer has established a program which donates clothes and in the first year itself, it has been able to donate more than 92,000 pieces of clothes on a national level to the needy. These attempts are seen to be more highlight seeking and not real reasons of being responsible on a social level, because the company has not included the community, or the regions, and the people that are directly affected through the production practices, sales and logistics practices, and the detrimental value added to the environment. These are intangible impacts which are not seen but are always present and must be sought to be compensated as the direct and indirect impacts on people and environment is always the responsibility of the company who is the real cause (Sacconi, 2011). It has been following the workplace safety legislations and has significantly reduced the risks associated with work, including life threatening risks. The reward and recognition program has been able to retain the best talents and reduce its attrition rates. These are service to the employees who play an important part in the company’s progress. These are fulfilled satisfactorily and the company is legitimate in its standing for such milestone achievements. However, social responsibility does not stop at donating and retaining employees, but also going beyond what is obvious and contributing in terms of time and providing permanent innovative solutions for long pending problems of society.
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