essay 評判：公司發展方向
essay 評判：公司發展方向
該公司的主要內部實力和聲譽來自於它在業界提供計算機外設的悠久歷史。該公司成立於1980年中期左右，以鼠標為代表，充分利用了新興的技術機遇。從鼠標作為一種產品，它繼續多元化的許多產品提供。這對公司來說是一個競爭優勢，因為公司的歷史將提高其在計算機和周邊行業的聲譽。第二個內部優勢是公司的戰略，生產一種產品，基於市場需求左右。 20世紀80年代中期左右的市場被認為大量投資於鼠標(Hoffman, 2011)。鼠標實際上是一些電腦製造商的標准設備，比如麥金塔電腦。該公司認識到這一需求，並開始生產這一單一產品更多。專注於一種市場需求巨大的單一產品，使羅技品牌傳播得更快。人們會有更多的品牌意識和品牌聲譽會增加。
essay 評判：公司發展方向
相對於他們最初生產的產品，公司的內部環境會變得更有學問。從這種情況可以看出，羅技公司能夠為自己找到一個重要的機會，顯示了公司的能力。該公司有能力理解行業需求。正是這種識別如何利用市場機遇的能力，使羅技明白，它不能只依賴於一種產品。羅技轉而投資於電腦外圍設備，包括電腦鍵盤、數碼相機、耳機和麥克風、操縱桿和遊戲外圍設備。為滿足生產多樣化電腦外設的需要，公司還不斷創新鼠標和鍵盤產品的功能。所以創新也是公司的核心競爭力。在改進創新上，公司應用了戰略方向。它能夠在保持現有技術產品實力和質量的方面進行創新。一個公司的戰略方向也是其主要的內部優勢。
essay 評判：公司發展方向
The company’s primary internal strength and reputation derives from the fact that it has a long history in providing computer peripherals in the industry. Established around the mid-1980 the company was represented to have taken advantage of the emerging technological opportunities in the form of the computer mouse. From the computer mouse as a product, it went on to diversify in terms of many product offerings. This is a competitive advantage for the company as the company’s history will increase its reputation in the computer and peripheral industry. The second internal strength was the company strategy towards manufacturing one product based on market need around the time. The market around the time the mid 1980’s was seen to be heavily invested on the mouse (Hoffman, 2011). The mouse was in fact made standard equipment for some of the computer manufacturers such as the Macintosh Computers. The company recognized this need and started manufacturing this single product more. Focusing on one single product for which there was heavy need in the market made the Logitech brand spread faster. People would have had more awareness of the brand and brand reputation would have increased.
essay 評判：公司發展方向
The internal environment of the company would have become a more learned environment with respect to the one product they manufactured initially. As can be identified from this situation, that the Logitech Company was able to identify a significant opportunity for itself shows the competency of the company. The company was competent in understanding industry demands. It is this competence of ability to identify how to make use of opportunities in the market, which enabled Logitech to understand that it cannot rely on one product alone. Logitech moved on to invest in computer peripherals in general ranging from computer keyboards, digital still camera, headphones and microphones, joystick and gaming peripherals. Towards meeting the production of diversified computer peripherals the company also continued to innovate in the mouse and keyboard product capabilities. So innovation is also a core competency of the company. In improving on innovation, the company applied strategic direction. It was able to innovate in ways where the strength and quality of its existing technological products were maintained. Strategic direction for a company is also its prime internal strength.
