The Zoozoo campaign had led to the generation of a lot of curiosity among the people. They were curious about what would be the next zoozoo ad which will be broadcasted in the future. There were a large number of interactive quizzes which were run by the social media websites related to the same. Also the Zoozoo character was more and more popular in cell phones. It became the screen saver and wall papers of millions of people. Thus, a simple advertisement turned out to be a viral marketing campaign. Also, the implementation of the Zoozoo created a great buzz for Vodafone Company increasing in marketing reputation in the world. As a result of the Zoozoo ad, the customers for the company have increased by 3.8 %.
Advertisements have been one of the most important promotional strategies for the companies. Right from the past, the companies are using different methods to ensure that they are connected to the people and can attract them towards the products and services of the company. In the present world, it is quite evident that the companies whose advertisement are very famous in the market earn huge revenues in comparison with their competitors. The consumers in the present world are loving more and more unconventional ways of advertisements. Thereby, it is important that the companies should create advertisements in such a manner that the consumers themselves get connected to the advertisements. In this research paper, the discussion was done on the Zoozoo advertisement of Vodafone which has become very popular in the world. The analysis was done on the advertisement campaign, the motive behind the advertisement, the customer behavior which may be suited for the advertisement and the suitable models which may be implemented for advertising.