The realm of trade and commerce has never been averse to creativity and innovation along with technological advances. In today’s competitive world, it is only imperative for a business to think out-of-the-box when it comes to attracting new customers and retaining the existing ones for a longer duration (Berger, 1973). Apart from indulging in the core operational activities like formulation of objectives and strategic planning, a business must also allow the scope of customer engagement and interest. Establishing a relationship with customers, one that is not only intriguing but also fruitful for the business is what every company aspires to achieve, irrespective of the industry it functions in (Vuitton, 2014).
The importance of being favourably visible to the outside world is a key factor that drives one of the most dynamic industries in the world, the fashion industry. When it comes to pleasing and attracting a large segment of the society with something outrageously different, yet amazing, the retail industry tops the charts almost always (Wright, 2014). The best exhibits of such visual marketing techniques are best witnessed at the stores of famous brand names. This paper attempts to depict how and why visual marketing is achieved by one of the most coveted brands of the retail industry, Louis Vuitton. In order to ascertain the company’s take on the merits of visual marketing, the paper includes a short analysis of the purpose of engaging in visual marketing, a brief overview of the company in accordance with its present state and its inclination towards the emerging trends in the field of visual marketing (Berger, 1973).