The nature of the product is fine dining and Cuisines served are European, Italian, Mediterranean, and Australian. Brett and Rob state that their customers appreciate fine food but they still like to see a big meal. The core business is a fine dining and that is also casual. There is a balance there. Fine dining is presented well on the plate but people do not walk out thinking they have not had enough food. These kinds of expectations were considered when planning the product and service. A recent research conducted by Consumer Edge Insight shows that this is indeed the trend. People skip over casual chains for the fine dining experience; similarly fine-dining people seem to trade in for casual foods (Jennings, 2012).
They had a strong chef with a four year experience in another restaurant. Most of the customers that like the Chef’s cooking started coming to the restaurant. Here the product sold is not only that of the food, but also the talent of the person involved in the food making.
The Menu’s are seasonal and also vary based on customer preferences. In addition the product is not only the restaurant business, they also cater to weddings and this gives product differentiation compared to that of other restaurants in the vicinity.