Employers can achieve a benefit of competitive advantage over the competitors by providing the employees of the organization with a proper work life balance and flexible working hours. This will help the employers in retaining the best employees with high skills and talent in the organization and also attracting the best talent from the industry in the organization (Felstead, 2002). It will help the employers to have an access to the wider pool of talent for recruitment. If an organization fails to provide a good work-life balance it will increase the ill practices of absenteeism and stress among the employees that will lower down their productivity and even the overall output of the organization. The organizations by helping their employees for achieving a balance situation between working conditions and their personal lives will contribute in the internal development and well being of the employees (Jones, 2013). This will increase the motivation, commitment and job satisfaction among employees and they will contribute in the growth of the organization with best of their efforts. Employees will be more flexible and responsive towards their commitments for business and the needs and wants of the customers.
The organization will transform into the ‘employer of choice’ for the best talents of the industry. Employees of such organizations will help in fostering positive attitude in the organization and the community as well. As the market trends are becoming more competitive and the employees are becoming more enlighten and knowledgeable therefore are adopting effective work-life balance practices that in turn will make positive differences in the working environment of the organizations and in the societies also (Taylor, 2002). Employees are the most vital and crucial resource of the organization so it is essential for the organizations to make best use of these business resources by providing them with best business practices necessary for protecting this resource.