加拿大论文代写价格：定价策略
加拿大论文代写价格：定价策略
定价策略是影响企业生产和顾客购买欲望的重要因素之一。麦当劳抓住了中国人思乡的心理需求，将目标顾客锁定在家庭群体，重点关注那些对外国文化和新事物敏感的青少年。同时，在年轻人的影响下，其他成年家庭成员逐渐喜欢上了麦当劳轻松愉快的就餐环境。此外，儿童也是麦当劳重要的客户服务对象。同时，麦当劳的价格范围在普通家庭能够承受的范围内，主要采取两种价格方式来刺激消费者的需求，即心理定价和匹配定价。一方面，通过提供高质量的服务，力求改善餐厅的就餐环境，创造附加价值;另一方面，通过将正餐与各种餐饮相结合，制定合理的套餐价格，发放优惠券，麦当劳不仅加快了订餐速度，增加了销售额，还吸引了消费者，进一步为企业和消费者创造了双赢的局面。
加拿大论文代写价格：定价策略
渠道战略以方便顾客为主要目标。通过有效的连接产品的供给和销售，一般使中间商和各种销售形成一个紧密的链条，从而更方便的达到向目标市场提供产品和服务的目的。麦当劳企业加强了对供应商的管理。首先，麦当劳在中国实行供应商本地化战略，既保证了食品的新鲜质量，又有效地节约了运输和采购成本。同时，这也降低了由于天气条件、运输、报关、政府政策等不可预测因素所带来的外包风险。其次，对供应商进行星级评价，规范对供应商的监督管理。此外，为了给顾客提供更多的方便和更好的服务，麦当劳也进行了科学和精确的定位。麦当劳一般选择交通便利、商业圈大的地点。
加拿大论文代写价格：定价策略
Pricing Strategy is one of the most important factors that influence the production of enterprise and the customer’s purchasing desire. McDonald’s caught Chinese people’s homesick psychological needs, locked their target customers at the family group, and focused on those teenagers who are sensitive to foreign cultures and new things. Meantime, under the influence of young people, other adult family members gradually get to like McDonald’s relaxed and happy repast environment. In addition, children are the important customer service object of McDonald’s as well. At the same time, McDonald’s price range is within the scope that is affordable for the ordinary families, and it mainly adopts two pricing ways to stimulate consumer demands, namely, the psychological pricing and the match pricing. For one thing, it strives to better the dining circumstance of the restaurant for the purpose of creating additional values by providing high quality services; for another thing, through combining the main meals and various catering, formulating reasonable package price and sending coupon, not only does McDonald’s speed up the order of meals and increase the sales, but also it attracts the consumers and further creates a win-win situation for both enterprises and consumers.
加拿大论文代写价格：定价策略
Channel strategy sets the convenience of customer as its main target. Through effectively connecting the products supply and marketing, it generally makes middlemen and various sales form a close chain, thus to achieve the goal of providing the products and services to the target market in a more convenient way. McDonald’s enterprise strengthens its management of the suppliers. First of all, in China, McDonald’s implements the localization strategy of suppliers, which not only ensures the fresh quality of food, but also saves the transportation and purchasing costs effectively. Meanwhile, this also reduces the outsourcing risks caused by the unpredictable factors, such as the weather conditions, transport, customs declaration, and the government’s policies. Secondly, the star evaluation is carried out among the suppliers in order to standardize the supervision and management of suppliers. Besides, in order to provide more convenience and better service for customers, McDonald’s has also carried on scientific and precise location. Averagely, McDonald’s always chooses sites with convenient traffic and large-scale commercial circles.
