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加拿大论文代写网:交叉促销活动

加拿大论文代写网:交叉促销活动

使用交叉促销活动,两个或更多的公司一起工作,以推广一个产品,从而双方都受益。这些活动的优点包括降低了推广成本,对于每一方来说都是双赢的,因为每一方都可以同时推广自己的服务,交叉推广活动是最简单的营销策略(Anderson, 2016)。目标回报率(ROO)和投资回报率(ROI)可以一起用来评估和度量事件。ROO是一个前瞻性的模型,它告诉我们一个事件应该完成什么;它讨论了事件的改进以及如何做到这一点。需要考虑活动参与者和赞助商的需求,制定有效的目标;

加拿大论文代写网:交叉促销活动
这有助于获得高回报。这涉及到赞助商的市场调研,包括粉丝基础、形象、消费习惯、产品使用和服务。ROI说明了事件对公司的价值,并提供了一条将事件与市场上其他策略进行比较的路径(Krantz, 2006)。这包括媒体分析,事件分析,并考虑事件的数据和统计。它计算所有实际的财务结果,如销售促进的利润百分比,有形利润,企业接待和直接收入。赞助的成功是可以衡量的。成功主要通过两种方式来衡量(Stotlar, 2004)。

加拿大论文代写网:交叉促销活动

Use cross promotional activities where two or more companies work together to promote a product and thus both get benefited from that. The advantages of such activities include the reduced promotional cost, for each party involved there is a win-win situation as each of them can promote their services at the same time and cross promotional activities are easiest marketing strategies (Anderson, 2016).Return on Objectives (ROO) and Return on Investment (ROI) can be used together to evaluate and measure the event. ROO is a forward looking model which tells what an event should accomplish; it talks about the improvement of the event and how to do that. Needs of attendees of the event and the sponsors need to be considered to set the effective objectives;

加拿大论文代写网:交叉促销活动
this helps in earning high returns. This involves the market research including fan base, image, consumption habit, usage of the product and the service offered by the sponsor. ROI tells about the event’s value to the company and provides a path to compare event against other tactics in the market (Krantz, 2006). This includes media analysis, event analysis and takes the event’s data and statistics into consideration. It calculates all actual financial results which are derived, such as percentage of profit from sales promotion, tangible profit, corporate hospitality and direct revenue. The success of a sponsorship can be measured. The success is mainly measured in two ways (Stotlar, 2004).