In the light of above mentioned future trends a few of the challenges are likely to surface and these challenges can be identified in terms of need to innovate, deal with online merchandising, and be sensitive to environmental concerns. The recent trend suggests that in spite of a strong effort for distinguishing each other on the basis of creativity of their designers, the world has experienced a rise in rate of designers’ businesses failure compounding with lack of entrepreneur skills. A report indicates that developed nation like UK, has not been quite effective in scientific and technical innovations in apparel industry and has exhibited a slow pipeline of talent in this industry.
Besides this, environmental concerns have raised several challenges for fashion industry, particularly in the field of cosmetics. The rise of talent in emerging markets are vying with London and challenging its position as a fashion hub even in the United Kingdom. It has also been stated that the sector has been facing a challenge of under investment due to economic crisis after 2008 and people are less likely to spend for fashion items than they may go for other essentials, due to drop in disposable income (Hilton & Chen, 2012).