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加拿大论文:当代时尚营销趋势

加拿大论文:当代时尚营销趋势

根据上述的未来趋势的挑战可能表面,可以发现这些挑战需要创新,处理在线销售,环境问题是非常敏感的。最近的趋势表明,尽管一个强大的努力相互区分的基础上创造性的设计师,世界经历了一个上升的设计师的企业失败与缺乏企业家技能复合。一份报告表明,发达国家像英国一样,还没有很有效的在服装行业的科技创新和表现出缓慢的人才在这个行业的管道。

除此之外,环境问题提出了几个时尚产业面临的挑战,特别是在化妆品领域。在新兴市场的崛起,人才竞争与伦敦和挑战时尚中心地位甚至在英国。也表示,该行业已经面临的挑战下投资由于经济危机在2008年之后,人们不太可能花时尚物品比他们可能去其他必需品,由于可支配收入下降(Hilton &陈,2012)。

加拿大论文:当代时尚营销趋势

In the light of above mentioned future trends a few of the challenges are likely to surface and these challenges can be identified in terms of need to innovate, deal with online merchandising, and be sensitive to environmental concerns. The recent trend suggests that in spite of a strong effort for distinguishing each other on the basis of creativity of their designers, the world has experienced a rise in rate of designers’ businesses failure compounding with lack of entrepreneur skills. A report indicates that developed nation like UK, has not been quite effective in scientific and technical innovations in apparel industry and has exhibited a slow pipeline of talent in this industry.

Besides this, environmental concerns have raised several challenges for fashion industry, particularly in the field of cosmetics. The rise of talent in emerging markets are vying with London and challenging its position as a fashion hub even in the United Kingdom. It has also been stated that the sector has been facing a challenge of under investment due to economic crisis after 2008 and people are less likely to spend for fashion items than they may go for other essentials, due to drop in disposable income (Hilton & Chen, 2012).