In the ancient times, men covered itself with leaves and with revolution, their clothing started to change and become better. First only a single type of fabric was worn whereas today, there are thousands of fabrics and types of clothes worn by people all over the world. These fabrics are sold by millions of brands developed by people all over the world.
While selling clothes and other fashion items, marketing is extremely important as it increases the level of sales made by a firm and so all the organizations dealing in clothing have to keep an eye on what needs to be marketed and how. Many organizations develop a trend of marketing their products in a certain way and that way customers can always recognise the brand before its name appears.
Along with different marketing techniques, advertising through televisions and billboards is extremely popular and important. The billboards contain images related to the brand and the brand advertises its clothing in a certain way. The images put up by the brand on the bill boards speak volumes about the brand. It has been assessed that these images never portray reality but instead betrays the values of the culture in which it is created (Howell, 2013).